Haivision Unveils Latest Insights in Broadcast Transformation
Haivision, recognized as a leading global provider of crucial video networking and visual collaboration technologies, has just released its sixth annual Broadcast Transformation Report.
This insightful report offers a deep dive into the current state of technology adoption within the broadcast sector. It reflects feedback from nearly 900 professionals in the media and broadcast realms, marking the largest survey conducted by Haivision.
Through the lens of the 2025 report, it becomes clear how broadcasters are embracing innovative solutions while addressing challenges like budget limits and workforce gaps. The industry is on a quest for improved operational efficiency and scalability, and this report outlines significant trends that are influencing the evolution of live video contribution and production.
Key Highlights from the 2025 Broadcast Transformation Report
Some standout findings from this year's report illustrate the shifting dynamics in broadcast technology:
Rising Adoption of SRT Protocol
The implementation of Secure Reliable Transport (SRT) has seen remarkable growth, with its usage jumping to 77% in 2025 from 68% the previous year. SRT has emerged as the leading video transport protocol among the surveyed professionals, outpacing RTMP, which now stands at 58%.
5G Networks Gaining Traction
As broadcasters increasingly depend on cellular networks, 76% are now utilizing 5G technology. With a significant portion of professionals (21%) intending to adopt it within the next year, the allure of enhanced bandwidth, reduced latency, and considerable cost savings is evident.
Accelerated Adoption of Artificial Intelligence
This year's report reveals that 25% of broadcasters have integrated AI into their operations, a substantial rise from just 9% in 2024. Moreover, 64% of those surveyed anticipate that AI will significantly influence the broadcasting industry over the next five years.
Mainstream Shift Towards Hybrid Solutions
While cloud technology is utilized by 86% of respondents to some degree, nearly half rely on it for less than a quarter of their workflows. This trend indicates a sustained preference for on-premise solutions amidst the drive towards hybrid models.
HEVC Rapidly Approaching H.264 Dominance
The usage of HEVC (High Efficiency Video Coding) has surged to 70%, greatly narrowing the gap with H.264, which currently leads at 79%. This growth reflects the industry's desire for more efficient video compression methods.
Expert Insights from Haivision
Marcus Schioler, Haivision's Vice President of Marketing, shared his perspective on the findings, stating, "The 2025 Broadcast Transformation Report illuminates both the exciting innovations and the enduring challenges that broadcasters face today. The expansion of SRT, the rise of 5G, and the acceleration of AI adoption are revolutionizing how broadcast ecosystems leverage new technologies to drive efficiency, enhance production quality, and ensure future readiness in their operations."
About Haivision
Haivision specializes in providing critical, real-time video networking and visual collaboration solutions. Their cutting-edge cloud and intelligent edge technologies empower organizations worldwide to connect with audiences and improve collaborative efforts. With a commitment to high-quality, secure, and low-latency content delivery, Haivision has positioned itself at the forefront of IP video transformation. Celebrated with four Emmys for Technology and Engineering, their journey started in 2004, and they now operate across the Americas, Europe, and Asia.
Frequently Asked Questions
What is the Broadcast Transformation Report?
The Broadcast Transformation Report is an annual publication by Haivision that details industry trends, technology adoption, and the challenges that broadcasters face.
Who participated in the survey for this report?
Nearly 900 broadcast and media professionals contributed insights for the 2025 Broadcast Transformation Report, making it the largest survey conducted by Haivision.
What are the key findings of the 2025 report?
The key findings highlight significant developments, including the rise of SRT protocol adoption, 5G technology usage, AI implementation, and the increasing use of hybrid cloud solutions.
How is AI being utilized in the broadcast industry?
AI is being increasingly adopted, with 25% of broadcasters implementing it to enhance operational efficiency, and 64% predicting its significant impact on the industry in the near future.
How can I download the Broadcast Transformation Report?
The report is available for download directly from Haivision's official website, offering insights into the latest trends and analyses.
