Hagerty Elevates Marc Burns to CMO and Appoints Matt Teshera
Recent announcements from Hagerty, Inc. (NYSE: HGTY) showcase a significant advancement in their marketing leadership. Marc Burns has been promoted to the Chief Marketing Officer role, while Matt Teshera is appointed as the Senior Vice President of Marketing. These strategic appointments underline Hagerty's dedication to enhancing the experience of driving enthusiasts through innovative marketing initiatives.
Enhanced Marketing Strategy and Leadership
In his new role, Burns aims to cultivate new member relationships while also deepening connections with existing enthusiasts. He plans to focus on creating awareness and distinctiveness for the Hagerty brand, streamlining various business segments to provide a fully integrated membership experience.
Teshera's arrival is pivotal as he will lead the development of membership strategies designed to be bespoke and tiered. This will optimize member value and enhance loyalty over time. Reporting directly to Burns, he will manage marketing strategies and insights, ensuring high-impact execution of marketing efforts.
Statements from Executive Leadership
CEO and Chairman of Hagerty, McKeel Hagerty, expressed the importance of these appointments, emphasizing that member satisfaction remains at the core of their business strategy. He noted, "Marc joined us last year, and made immediate impact on the framing, execution, and performance of our marketing. Now we are delighted to welcome Matt to the team, whose experience will deepen our capabilities to further elevate the business."
Teshera's stellar background includes his recent tenures at AT&T, where he led various marketing strategies focused on consumer acquisition and growth. His experience spans over 17 years in multiple roles, contributing significantly to broadband marketing and enterprise solutions at Warner Media.
Educational Background and Vision
Holding an MBA in Marketing and Management from California State University, Long Beach, Teshera expressed his enthusiasm for joining Hagerty. He shared, "Hagerty has built something rare - a brand powered by passion and authenticity. As the business continues to grow, there's an incredible opportunity to integrate its marketing and membership ecosystem to amplify member value and drive the business forward. I'm honored to join the team and help shape what's next."
About Hagerty, Inc. (NYSE: HGTY)
Hagerty is committed to serving drivers with passion and authenticity, protecting 2.7 million vehicles across the United States, Canada, and the UK. Through innovative insurance products, dynamic auctions, engaging media, and events, as well as the Hagerty Drivers Club, they have created the world's largest community of car enthusiasts. Hagerty is dedicated to making it easier for people to enjoy and celebrate the automotive passion that drives them.
For more information about the company's offerings and community initiatives, visit Hagerty's official website.
Frequently Asked Questions
What recent leadership changes did Hagerty announce?
Hagerty has promoted Marc Burns to Chief Marketing Officer and appointed Matt Teshera as Senior Vice President of Marketing.
What are the responsibilities of Marc Burns in his new role?
Marc Burns will focus on enhancing member relationships, brand awareness, and delivering integrated membership experiences.
What will Matt Teshera's role involve at Hagerty?
Matt Teshera will develop marketing strategies, manage membership experiences, and ensure efficient marketing execution.
What is Hagerty's commitment to its members?
Hagerty aims to provide a fully integrated membership experience that adds value and builds loyalty among driving enthusiasts.
What is the vision outlined by Matt Teshera for his new role?
Matt Teshera envisions integrating Hagerty's marketing and membership ecosystem to amplify value for members as the organization continues to grow.
