Guthrie's Celebrates Six Decades of Flavor
The iconic chicken finger restaurant, Guthrie's, is reaching a remarkable milestone - its 60th anniversary. To express gratitude for its loyal fanbase, Guthrie's has decided to commemorate this special occasion with a limited-time offer: Original Box Combos for just $6, available only on the anniversary day. This great deal will be accessible at participating locations throughout the country on July 31st. The Original Box Combo, a staple in the Guthrie's menu, comprises five golden fried chicken fingers, crinkle-cut fries, freshly cut coleslaw, Texas toast, and their signature dipping sauce.
A Legacy of Quality and Tradition
The journey of Guthrie's began in 1965 when Hal Guthrie opened the doors to the first restaurant in Haleyville, Alabama. By 1968, he had perfected the famous Southern-style fried chicken recipe, which has remained a beloved favorite ever since. The introduction of the Original Box in 1978 truly set Guthrie's apart. It wasn't long before the establishment became synonymous with chicken fingers, and by 1982, Guthrie's opened its second location, further solidifying its legacy as the first-ever chicken finger restaurant.
As the years went by, Guthrie's expanded into key markets, including Athens in 1984 and Tallahassee in 1992. Today, with over 70 locations across 11 states, Guthrie's has ambitious growth plans for the future, aiming to reach even more chicken lovers.
New Creative Campaign Launch
In tandem with the anniversary celebrations, Guthrie's is launching an exciting new creative campaign entitled "The Original Obsession." This initiative showcases the unwavering dedication of both the restaurant and its fans alike. The campaign features the Guthrie's Super Fan, who embodies the passion for Guthrie's chicken fingers, further reflecting the bond between the restaurant and its devoted customers.
Joe Kelly, the CEO of Guthrie's, expressed deep gratitude towards the brand's supporters, acknowledging the remarkable journey the family has had over the past six decades. The campaign was developed in collaboration with Nashville-based agency GS&F, which aims to update Guthrie's marketing strategies while maintaining its core values and traditions.
Engaging a New Generation of Fans
The introduction of the Super Fan was also a strategic move tied to Guthrie's recent expansion into the Carolinas, providing a fresh opportunity to attract a new customer base. Melvin Strobbe, Executive Creative Director at GS&F, emphasized that the campaign's core idea was to highlight both Guthrie's commitment to quality and the intense passion its fans have for its chicken fingers.
This campaign will be executed through a blend of programmatic advertisements and paid social media efforts, designed to reach chicken finger aficionados nationwide.
Connect with Guthrie's
For more information on Guthrie's and to take part in the anniversary celebration, customers can explore the restaurant's official website. They can also follow Guthrie's on social media platforms like Facebook and Instagram for updates and delicious insights into their offerings.
Frequently Asked Questions
What special offer is Guthrie's providing for its anniversary?
Guthrie's is offering Original Box Combos for just $6 on July 31st as part of its 60th-anniversary celebration.
What does the Original Box Combo include?
The Original Box Combo features five golden fried chicken fingers, crinkle-cut fries, freshly cut coleslaw, Texas toast, and dipping sauce.
When did Guthrie's first open?
Guthrie's opened its first restaurant in 1965 in Haleyville, Alabama.
What new campaign is Guthrie's launching?
The new campaign is called "The Original Obsession," highlighting the passion of both the restaurant and its fans.
How many locations does Guthrie's operate?
Guthrie's operates more than 70 locations across 11 states and plans to expand further in the future.
