Exceptional Performance during Prime Day Event
MONTRÉAL, Aug. 21, 2025 – GURU Organic Energy Corp. (TSX: GURU) is thrilled to announce that July has set a new record for Amazon sales in both Canada and the United States. This remarkable achievement was propelled by an extraordinary performance during the July Prime Day event, showcasing the brand's growing impact in the organic energy drink market.
Sales Growth and Market Impact
The momentum heading into Prime Day was unmistakable for GURU, leading to impressive sales growth throughout the event. With an overall increase of 40% in Canada and a staggering 96% in the U.S. compared to the previous year, GURU's visibility soared during these four days. Notably, sales surged to two to five times the company’s normal sales rate during the additional two promotional days of the event.
Customer Engagement and Brand Loyalty
This exceptional performance resulted in GURU achieving a historic monthly record on Amazon, which included surpassing a significant sales milestone in the U.S. Carl Goyette, the President and CEO of GURU, stated: “The success we experienced at Amazon's July Prime Day reflects our brand's strength among consumers focused on health and quality. We are particularly excited about the increase in new customers and the overall growth in our repeat purchase rates, which demonstrate our ability to build lasting relationships with consumers.”
Strategic Positioning in the Energy Drink Sector
As the competitive landscape in the organic energy drink sector continues to evolve, GURU is strategically poised to capture market share. Smaller brands are demonstrating strong performances, indicating a shifting preference among consumers for cleaner and more natural options. GURU’s commitment to using only the finest plant-based ingredients remains a cornerstone part of its growth strategy.
About GURU Organic Energy
GURU Organic Energy Corp. (TSX: GURU) launched the world’s first natural energy drink in 1999. With a diverse range of organic energy drinks, GURU is available at around 25,000 points of sale across North America, and the brand continues to expand its distribution reach. All GURU products contain natural caffeine, are free from elitism like sucralose or aspartame, and aim to provide the energy needed without compromising health. The company envisions a path to clean up the energy drink market in North America, making strides toward a better future for consumers interested in health and wellness.
Staying Connected
For the latest updates on GURU Organic Energy and its products, be sure to follow them on social media. Connect on Instagram @guruenergydrink, Facebook @guruenergy, and TikTok @guruenergydrink for a closer look at their offerings and brand initiatives.
Contact Information
For further inquiries, feel free to contact:
GURU Organic Energy
Investors
Carl Goyette, President and CEO
Ingy Sarraf, Chief Financial Officer
514-845-4878
investors@guruenergy.com
Frequently Asked Questions
What contributed to GURU's record sales in July?
The record sales were significantly driven by the Amazon Prime Day event, where strong customer engagement was noted.
How much did sales increase for GURU during Prime Day?
GURU experienced a 40% increase in Canada and a remarkable 96% increase in the U.S. during the Prime Day event.
What sets GURU apart from other energy drink brands?
GURU focuses on using natural, plant-based ingredients, ensuring their products are free from artificial sweeteners, providing a healthier option for consumers.
Where can consumers find GURU products?
GURU products are available at approximately 25,000 points of sale across Canada and the U.S., as well as online through their website and Amazon.
Who leads GURU Organic Energy?
The company is led by Carl Goyette, President and CEO, alongside Ingy Sarraf, Chief Financial Officer, both of whom are committed to the brand's growth and sustainability.
