Groundworks Expands Leadership Team with New CXO
Groundworks, a prominent company in foundation and water management solutions, is excited to announce the appointment of Lara Drake as its Chief Experience Officer. This strategic move aims to bolster the commitment to improving customer engagement and overall experience within the company. Groundworks has established itself as a leader in the industry, and this addition to the leadership team is expected to further reinforce that position.
Lara's Vision for Customer Experience
In her new role, Lara Drake will focus on enhancing the customer journey by leading initiatives that prioritize customer needs and expectations. With decades of experience under her belt, including high-level roles in brand marketing and communications, she is poised to make significant contributions to Groundworks' vision of an exceptional customer experience.
Background in Strong Leadership
Lara Drake's impressive career spans over 30 years, during which she honed her skills in various environments. Prior to joining Groundworks, she served as Executive Vice President and Chief Marketing Officer at a North American operator of manufactured home communities. Her responsibilities included spearheading strategies that effectively matched customer engagement with service offerings, ultimately leading to increased satisfaction and growth.
Emphasis on Employee Engagement
One notable aspect of Drake's leadership at Groundworks will be her commitment to engaging the company’s employees. With a workforce of approximately 5,500, she understands that employee satisfaction is crucial for delivering an outstanding customer experience. As she stated, creating loyalty not only among customers but also among the talented employees is fundamental for the company’s growth.
Innovative Strategies for Progress
Drake's philosophy aligns with Groundworks’ mission to continuously adapt and innovate in response to customer demands. According to Matt Malone, Groundworks' founder and CEO, the establishment of this new role reflects an evolution within the company, showcasing the understanding of the importance of customer relations in the services provided.
Education and Expertise
With a strong educational background, Drake holds a Bachelor’s degree in Communication Studies from Northwestern University and an MBA from Kellogg School of Management, where she specialized in Business Administration. This blend of practical and academic experience equips her with the necessary tools to lead Groundworks into its next chapter of customer-focused strategies.
Recent Milestones for Groundworks
The announcement of Drake's appointment comes at a time when Groundworks is achieving significant milestones. The company has recently expanded internationally, acquiring multiple entities and opening new offices. These initiatives reinforce the company's commitment to providing comprehensive services to homeowners across North America.
About Groundworks
Groundworks is known as North America's foremost company in foundation and water management solutions. With its corporate headquarters in Virginia Beach, Groundworks is recognized for its comprehensive services such as foundation repair, basement waterproofing, and crawl space management. Since its inception in 2016, Groundworks has transformed the landscape of home improvement by helping over one million homeowners protect their greatest asset – their homes.
Frequently Asked Questions
What prompted Groundworks to hire Lara Drake?
Groundworks aims to enhance its customer experience and engagement to ensure a deeper connection with homeowners and employees alike.
What is Lara Drake's professional background?
She has extensive experience in brand marketing and communications, with previous roles focusing on customer engagement strategies.
How will Lara's role impact Groundworks?
She will lead initiatives to strengthen customer loyalty and improve employee engagement, driving overall company growth.
What milestones has Groundworks achieved recently?
Groundworks launched its first international expansion, acquired 11 companies, and opened five new offices this year.
What services does Groundworks provide?
Groundworks specializes in foundation repair, waterproofing, crawl space encapsulation, plumbing, and other essential home repair services.
