Partnership for Hope and Healing
Emerging Vision, a prominent player in the optical industry with over 100 retail locations, has made a significant advancement by partnering with L'Amy America and the mission-driven apparel brand, Two Blind Brothers. This partnership brings a unique opportunity for customers to shop with a purpose, especially ahead of the bustling holiday season.
Shopping for a Cause
During this time of year, many are looking for ways to make their purchases meaningful. The collaboration with Two Blind Brothers is designed to support groundbreaking research into degenerative eye diseases. When customers opt for the stylish '2BB:' collection at locations such as Sterling Optical and Site for Sore Eyes, they are participating in a cause larger than themselves. Ten percent of every purchase from this special collection will be dedicated to funding critical research that aims to cure blindness.
Supporting Individuals Affected by Eye Conditions
This partnership resonates deeply, particularly as it connects directly to founders Bradford and Bryan Manning, both of whom have Stargardt's Disease. Their vision for Two Blind Brothers is not only about providing fashionable eyewear but also about raising essential funds for research dedicated to eye health. When individuals support this initiative, they are contributing directly to the lives of millions who face similar challenges.
Investing in the Future of Eye Health
Emerging Vision is committed to making a tangible difference. Every dollar generated from this partnership will funnel directly into blindness research through initiatives led by Two Blind Brothers. It's an inspiring endeavor, as these profits go towards influential organizations that are doing vital work in the field of eye health.
Creating a Positive Impact
Glenn Spina, CEO of Emerging Vision, articulated the broader mission behind the partnership, stating, "This holiday season, we're proud to show that our work extends beyond selling eyeglasses and contact lenses. It's about creating a positive impact on the lives of others. Through Project Eyesight and our community partnerships, we're proud to support causes that reflect our values and our passion for helping people." This sentiment encapsulates the ethos of Emerging Vision’s approach, demonstrating that commerce can indeed intertwine with philanthropy.
About Two Blind Brothers and Emerging Vision
Two Blind Brothers stands out as a purpose-driven brand. Founded by two siblings faced with the realities of a degenerative eye disease, they advocate for funding research through the Foundation Fighting Blindness (FFB) and other organizations. Their dedication not only raises awareness about the importance of eye health but also emphasizes proper UV protection for everyone.
Meanwhile, Emerging Vision serves as the umbrella company supporting this initiative. Offering guidance and support across its numerous franchise locations, Emerging Vision passionately cares for its community. Their Project Eyesight initiative delivers necessary eye care and eyewear to underprivileged communities, further underlining their commitment to social responsibility and healthier communities.
Frequently Asked Questions
What is the purpose of the partnership between Emerging Vision and Two Blind Brothers?
The partnership aims to support research into degenerative eye diseases by donating a portion of sales from the '2BB:' collection.
How much of my purchase will help fund blindness research?
Ten percent of the sales from the '2BB:' styles will be donated directly towards blindness research initiatives.
What is the background of Two Blind Brothers?
Two Blind Brothers was founded by Bradford and Bryan Manning, who both live with Stargardt's Disease, and they aim to support blindness research.
How does Emerging Vision contribute to underserved communities?
Through their nonprofit initiative, Project Eyesight, Emerging Vision provides free eye care and eyewear to communities in need.
Why is eye health awareness important?
Raising awareness helps to educate the public about eye conditions and the significance of proper eye care and protection for all individuals.
