Introduction to XEN Media Revolution
Ground Support Labs has announced an exciting collaboration with Moving Walls to introduce XEN Media, a groundbreaking platform tailored for digital out-of-home (DOOH) network owners across the United States. This innovative solution is designed to streamline the complexities involved in managing digital signage networks, making it easier for operators to optimize their operations effectively.
The Challenge for Digital Signage Owners
Managing extensive digital signage networks often complicates operations for many network owners. They frequently face the challenge of juggling numerous systems to monitor uptime, manage advertising inventory, and handle booking. This fragmentation of operations can lead to delays in revenue cycles and increased operational costs. XEN Media seeks to address these issues through a unified platform that integrates various aspects of network management into one comprehensive solution.
Partnership Benefits
The key advantage of this partnership lies in the combination of Ground Support Labs' reliability in signage operations and Moving Walls' wealth of experience in media automation. This blend ensures that digital signage owners gain a highly efficient, user-friendly platform that simplifies their operational tasks.
Insights from Moving Walls
Srikanth Ramachandran, the Founder and Group CEO of Moving Walls, emphasized the growing complexity of managing large digital signage networks. He stated that the partnership offers unique software solutions that cater to the needs of DOOH media owners by integrating backend operations, inventory management, and sales planning all under one roof.
First User Experience with XEN Media
New Tradition, a prominent player in the out-of-home advertising space, became the first U.S. network to implement the full XEN suite. This strategic decision empowers them to connect to programmatic platforms while efficiently managing direct sales. Emily Mahoney, VP of Operations at New Tradition, shared her positive experience, highlighting how XEN Media has improved their content scheduling and operational efficiency across their national network.
Enhancing Digital Operations
According to Mahoney, collaborating with Ground Support Labs has been a fruitful experience. She appreciated their commitment to keeping the client’s goals in focus and helping foster continuous growth. This is a testament to the effective partnership formed in developing the XEN Media platform, aiming to support the dynamic nature of the digital signage industry.
The Future of DOOH
As the out-of-home industry undergoes rapid changes, traditional billboards are increasingly giving way to digital alternatives, thereby necessitating sophisticated operational support. Moreover, the rise in in-store retail media introduces new sources of inventory and innovative sales models. With this transformation, programmatic DOOH is becoming a significant part of the landscape, attracting more advertisers who are looking for the same ease of use that online advertising platforms provide.
Global Reach and Innovation
With over 1 million screens currently powered by Moving Walls worldwide and Ground Support Labs boasting a strong reputation for providing comprehensive digital signage solutions, both companies are well-positioned to offer a cohesive platform that addresses the evolving needs of the industry.
Conclusion
The launch of XEN Media signifies a pivotal moment in the digital signage sector, as it brings together cutting-edge technology and innovative practices to enhance the operational capabilities of DOOH networks. Through collaboration and a shared vision, Ground Support Labs and Moving Walls set a new benchmark for efficiency and effectiveness within the industry, paving the way for future advancements.
Frequently Asked Questions
What is XEN Media?
XEN Media is a new platform created through a partnership between Ground Support Labs and Moving Walls to streamline operations for digital out-of-home signage networks.
What challenges does XEN Media address?
The platform tackles issues related to managing multiple systems for inventory, media bookings, and uptime monitoring, ensuring cohesive operations.
Who is the first network to adopt XEN Media?
New Tradition, a prominent out-of-home media company, is the first U.S. network to implement the full suite of XEN Media.
How does XEN Media improve operational efficiency?
XEN Media integrates various backend operations, inventory management, and sales planning to simplify the entire process for network owners.
What future trends are affecting the DOOH industry?
Traditional billboards are increasingly being converted to digital panels, with programmatic advertising and in-store retail media gaining prominence, requiring advanced operational support.
