Gresham Smith Brings a Fresh Identity to an Iconic Airport
Gresham Smith, a leading architecture and design firm, is thrilled to announce the launch of a new brand for Louis Armstrong New Orleans International Airport. This initiative encompasses a modern identity that honors the airport's legacy while embracing its future as a global gateway.
A Collaborative Approach to Branding
Through extensive research, Gresham Smith aimed to create a brand that resonates with the rich culture of the region. A significant public survey involving over 2,800 participants shed light on the community's most cherished aspects. The feedback pointed towards New Orleans' well-known food, art, and music as focal points for the new brand.
Involving the Community
The rebranding process was not done in isolation. Gresham Smith engaged airport personnel, including employees and board members, in visioning workshops to gather insights and refine the brand's direction, ensuring that the new identity would truly reflect the community's essence.
Modern Symbolism and Design
One of the primary challenges was modernizing the airport's logo while respecting its rich history. The new design reimagines the traditional Fleur de Lis into a streamlined emblem that symbolizes movement and connectivity. It features a clever design that resonates with the theme of flight, representing the airport as a modern hub for travelers.
A Blend of Tradition and Innovation
The thoughtful choice of sans-serif and serif fonts balances the airport's historical identity with its aspirational vision. Additionally, a vibrant color palette was selected to embody the lively spirit of New Orleans, making the logo not just a symbol but a reflection of the region's energy.
A Celebration of Culture and Connectivity
As Wilson Rayfield, AIA, executive vice president of Aviation at Gresham Smith, noted, the new brand transcends being just a visual identity; it represents a profound celebration of the local culture and the airport's role in connecting diverse people and places.
Leveraging Experience for Effective Design
The experience Gresham Smith has accumulated in the aviation sector proved invaluable for this project. Their insight into the airport's unique needs allowed for a solution that not only stands out visually but also functions seamlessly within the airport's operational dynamics.
Ongoing Partnerships and Future Projects
In addition to the rebranding initiative, Gresham Smith continues to collaborate with the airport through an on-call architectural contract. Recent projects include redesigning the airport's administrative offices and creating inviting spaces for travelers, such as boardrooms and lounges.
About Gresham Smith
Gresham Smith is a prominent architecture, engineering, and consulting firm, renowned for its commitment to creating healthy, thriving communities. With over $354 million in annual revenue and 26 offices throughout the country, they offer comprehensive solutions across various sectors including aviation, healthcare, and transportation.
Contact Information
For inquiries, please contact Sarah Sauls at Gresham Smith. Their dedication to fostering a supportive and diverse workplace makes them a 'best place to work,' reflecting their commitment to team care and quality outcomes.
Frequently Asked Questions
What motivated the rebranding of Louis Armstrong Airport?
The rebranding aimed to align the airport's identity with its rich cultural heritage and modern aspirations as a global travel hub.
How did Gresham Smith involve the community in the rebranding process?
Gresham Smith conducted a public survey and workshops with airport staff to ensure the new brand reflected community values and traditions.
What is unique about the new logo design?
The new logo combines the traditional Fleur de Lis with modern design elements, symbolizing both movement and the connection to the region's culture.
What other projects is Gresham Smith working on at the airport?
They are involved in various architectural projects, including redesigning key airport facilities to enhance functionality and passenger experience.
What are Gresham Smith's core values as a company?
The company emphasizes creating healthy communities through thoughtful design and a supportive work culture that values diversity and collaboration.
