Great Clips Expands Partnership with Disney Advertising
Great Clips, the largest hair salon chain globally, is thrilled to announce the expansion of its relationship as the Official Hair Salon Sponsor of the College Football Playoff (CFP) through a new multi-year partnership with Disney Advertising. This collaboration represents a significant marketing opportunity for Great Clips across major platforms associated with college football, including promotional rights for the CFP and New Year's Six (NY6) games.
Exclusive Marketing Rights for Great Clips
Under this partnership, Great Clips will enjoy heightened brand visibility through exclusive marketing rights tied to key events such as Championship Weekend and CFP Media Day. Notably, the brand aims to provide fans with unique experiences at events like Playoff Fan Central, deepening engagement with college football enthusiasts.
Exciting New Campaign Launch
To commemorate the start of the bowl season, Great Clips will air a fresh national television commercial titled “We’re All In,” which premieres on various platforms including ESPN and ABC. This commercial showcases how Great Clips prepares fans for game days by delivering excellent haircuts, emphasizing the convenience of its app, which allows customers to keep on schedule and enjoy reliable service thanks to Clip Notes.
Joining Forces with Influencers
The new campaign will not only feature mainstream personalities but will also involve college football players and influencers who are integral to the college football culture. As part of this initiative, Great Clips will sign NIL partnerships with notable figures in college football, including players, podcast hosts, and exciting personalities like cheerleaders and dancers who will help create buzz around the brand.
Great Clips Aims for Innovation
Furthermore, Great Clips plans to roll out its first national promotion associated with the College Football Playoff in the forthcoming weeks, designed to help fans prepare for game days. This innovative strategy will align with the brand's commitment to ensuring that everyone looks their absolute best during the celebrations surrounding a sport that unites so many.
Expressions from Leadership
Steve Hockett, CEO of Great Clips, expressed enthusiasm about continuing the long-standing relationship with Disney Advertising, stating, “We’re excited to support college football, a sport that beautifully combines passion, tradition, and community. Our role in the lives of college football players, coaches, and fans drives us to ensure they always look their best as they take center stage.”
Cultural Impact of College Football
Commenting on the collaboration, Andrew Messina, SVP of Sales at Disney Advertising, stated, “College football is more than a game; it’s an event that brings together fans from all walks of life. Our collaboration with Great Clips will allow us to create unforgettable campaigns that resonate with millions of passionate fans dedicated to this iconic sport.”
About Great Clips and Its Vision
Great Clips, Inc. was founded in 1982 in Minneapolis and has since grown to become the largest salon brand in the world, with over 4,400 locations in the United States and Canada. Fully franchised, the company emphasizes high-quality haircare services for men, women, and children, facilitated by more than 29,000 stylists. The brand prioritizes convenience, highlighted by features such as Online Check-In, ReadyNext text alerts, and Clip Notes that enhance the customer experience.
About Disney Advertising
Disney Advertising operates the advertising sales and integrated marketing for The Walt Disney Company’s diverse array of media offerings, including iconic properties like ABC, ESPN Networks, and Disney+. By leveraging cutting-edge media strategies and vast consumer engagement, Disney Advertising ensures brands connect with audiences meaningfully.
Frequently Asked Questions
What is the partnership between Great Clips and Disney Advertising?
Great Clips has announced a multi-year partnership with Disney Advertising to continue as the Official Hair Salon Sponsor of the College Football Playoff.
How will Great Clips promote its campaign for the College Football Playoff?
Great Clips will launch a new television commercial titled “We’re All In,” along with engaging content featuring college football players and influencers.
What kind of promotions can fans expect from Great Clips?
Great Clips will roll out its first-ever national promotion related to the College Football Playoff, designed to prepare fans for game day.
How many locations does Great Clips have?
Great Clips operates over 4,400 salons across the United States and Canada, making it the world's largest salon brand.
What services does Great Clips provide?
Great Clips offers high-quality haircare services for men, women, and children, focusing on value and convenience through features like Online Check-In and Clip Notes.
