Gray Media Announces Leadership Changes for Growth
Gray Media is making significant strides in its leadership, naming two seasoned professionals to pivotal roles within the company. In a recent announcement, Shannon Booth has been appointed as the new General Manager of WOWT (NBC) in Omaha, taking over from Jim McKernan, who is set to retire after an illustrious 44-year broadcasting career.
Shannon Booth's Remarkable Journey
Shannon has dedicated the last eight years to overseeing a range of market-leading media products across various platforms, including television, digital, and streaming services that cater not only to Lincoln but also to surrounding communities like Grand Island, Hastings, and Kearney. Her previous 18-year tenure at KCRG in Cedar Rapids, Iowa, equipped her with a wealth of experience, having held various management positions in news, digital, marketing, and creative sectors. Shannon has also made her mark at several other prominent Iowa stations, including WOI, KTIV, WHO, and KWWL. Her commitment to media excellence is demonstrated through her leadership as the current president of the Heartland Cancer Foundation and as a former board chair for the Nebraska Broadcasters Association.
The Return of Jacque Harms
Shannon's successor, Jacque Harms, is returning to her Nebraska roots, where she began her more than 35-year career in broadcasting. Starting part-time at KNOP in North Platte in 1994, Jacque rose through the ranks, taking on roles from anchor to news director. Most recently, she led WTOK (ABC) in Meridian, Mississippi, where her exceptional leadership earned the station accolades, including the Mississippi Association of Broadcasters Small Market Station of the Year in 2024. This year, she transitioned to Colorado Springs to manage KKTV (CBS), further showcasing her adaptability and expertise in the industry.
Jacque's Contributions to Media
Jacque Harms has made significant contributions beyond her immediate roles. Having served on the Mississippi Association of Broadcasters Board of Directors, she was instrumental in launching the inaugural MAB Student Conference and initiated the Women in Broadcasting awards program. With numerous awards and recognitions from the Associated Press, Nebraska Broadcasters Association, and Midwest Broadcast Journalists Association, Jacque stands out as an award-winning journalist committed to elevating media standards.
About Gray Media
Gray Media, Inc. (NYSE: GTN) is at the forefront of multimedia communication, headquartered in Atlanta, Georgia. It proudly holds the title of the largest owner of leading local television stations and digital assets in the country, serving 113 television markets and reaching about 37 percent of television households in the United States. Gray's portfolio showcases 78 markets with top-rated television stations, cementing their industry leadership.
Additionally, Gray Media owns Gray Digital Media - a full-service agency that offers innovative digital marketing strategies tailored for local and national clients alike. The company's diverse holdings also include video production entities such as Raycom Sports and Tupelo Media Group, along with studio production facilities like Assembly Atlanta and Third Rail Studios, enhancing their capability to offer comprehensive media solutions.
For further details about Gray Media and its various offerings, please visit www.graymedia.com.
Gray Contact:
Sandy Breland, Executive Vice President and Chief Operating Officer, 404-266-8333
Frequently Asked Questions
Who are the new General Managers at Gray Media?
Shannon Booth has been named General Manager of WOWT (NBC), while Jacque Harms will lead KOLN (CBS) and KSNB (NBC).
What notable experiences do Shannon Booth and Jacque Harms bring?
Both bring decades of experience, having held various leadership and management roles across multiple stations and markets, with a proven track record of success.
How does Gray Media rank in the television industry?
Gray Media is the largest owner of local television stations and reaches approximately 37 percent of U.S. television households, demonstrating its significant presence in the industry.
What types of services does Gray Digital Media offer?
Gray Digital Media provides comprehensive digital marketing strategies, including innovative services tailored for both local and national clients.
How can I contact Gray Media for more information?
You can reach out to Sandy Breland, the Executive Vice President and Chief Operating Officer, at 404-266-8333 for further inquiries.
