GoTo Foods Plans to Transform and Expand in 2025
Industry Powerhouse Accelerates Growth Through Co-Branding and Innovation
GoTo Foods is gearing up for an exciting 2025 as it continues to solidify its position in the franchise market. The company, boasting seven renowned brands, including Auntie Anne's, Cinnabon, and Jamba, is making significant strides in overcoming challenges while driving remarkable growth. With over a thousand new franchise agreements signed recently, the future looks bright.
Strong Franchise Partnerships Fuel Growth
In 2024, GoTo Foods marked a significant milestone with the signing of 1,177 franchise agreements. Out of these, 578 were national, while 599 emerged from international markets. This accomplishment represents four consecutive years of net unit growth (NUG), highlighting the strength of GoTo Foods as a growing franchise entity.
Innovation is Key
The success of GoTo Foods is largely attributed to its commitment to innovation. CEO Jim Holthouser emphasizes that the company’s growth is a result of strategic initiatives that benefit franchise partners. "Our platform company model allows seamless integration of technology and marketing, which helps our franchises optimize operations and expand rapidly," Holthouser noted.
Revolutionizing the Co-Branding Strategy
This year, GoTo Foods will enhance its co-branding initiatives, particularly for iconic brands, which has opened new opportunities for growth. The company signed 353 co-branding deals across 173 locations in the past year, expanding the franchise’s footprint beyond traditional markets. Bobby Morena, Chief Development Officer, stated that co-branding allows multiple dining options in one location, creating a unique customer experience.
Franchise Expansion and Opportunities
GoTo Foods’ strong appeal has attracted multi-unit operators who are crucial to its growth. Notable franchise deals from 2024 show strong operator commitment, such as expansions in various regions. These deals emphasize GoTo Foods' determination to sustain its growth trajectory through appealing incentive programs.
Digital Transformation Enhances Guest Experience
Digital innovation is at the forefront of GoTo Foods' strategy. The introduction of the Qu POS system is a significant step toward improving operational efficiency and guest engagement. This robust platform supports mobile orders and self-serve kiosks, offering a streamlined experience for customers and franchisees alike. The new system is already demonstrating results, with a remarkable increase in average order sizes reported.
Membership Growth Through Technology
The digital-first approach has also seen a surge in loyalty program memberships, with over 4.5 million new members joining in 2024. This increase illustrates the effectiveness of GoTo Foods' digital initiatives in engaging customers and driving sales through personalized services.
Strategic Growth and Future Planning
GoTo Foods has ambitious plans for 2025, focusing on developing flexible store formats to adapt to changing market dynamics. By introducing diverse models such as co-branded locations and adapting to modern consumer preferences, the company aims to create sustainable opportunities that promise long-term profitability.
Recognized across various industry accolades, GoTo Foods retains a prestigious status within the franchise community. Their proactive strategies and commitment to innovation ensure they remain a key player in the restaurant industry.
About GoTo Foods
Based in Atlanta, GoTo Foods, formerly known as Focus Brands, is a leading developer of multi-channel foodservice brands, operating over 6,900 locations globally under famous names. Through significant growth engines, the company continually drives brand performance and expansion.
Media Contact: Kelly Hammond, Fishman PR, 847-945-1300
Frequently Asked Questions
What brands does GoTo Foods operate?
GoTo Foods operates several well-known brands, including Auntie Anne’s, Cinnabon, Jamba, Moe’s Southwest Grill, and Schlotzsky’s.
What is GoTo Foods' focus for 2025?
The company aims to expand its franchise network while enhancing guest experiences through digital innovation and co-branding strategies.
How many franchise agreements were signed in 2024?
GoTo Foods signed 1,177 franchise agreements in 2024, reflecting significant growth and market expansion.
What role does technology play in GoTo Foods’ strategy?
Technology enhances operational efficiency and guest engagement through innovative systems like the Qu POS, which integrates various customer services.
How does GoTo Foods’ co-branding strategy work?
Co-branding allows franchises to offer multiple brands under one roof, maximizing customer reach and dining occasions while streamlining operations.
