Good Trouble Bourbon Launches a Unique Blend of Flavor and Purpose
Award-winning bourbon enthusiasts are eager to explore the vibrant new offering, Good Trouble Bourbon. This exceptional spirit symbolizes resilience and social advocacy, inviting drinkers to seek 'good trouble' through its rich flavors and meaningful story.
Craftsmanship Rooted in Quality and Advocacy
Launched by entrepreneurial innovator Dee M. Robinson, Good Trouble Bourbon operates on a philosophy that goes beyond mere consumption; it serves as a call to action. Robinson believes in crafting an experience designed to spark dialogue and connection while elevating the bourbon experience. Each sip of Good Trouble Bourbon aligns with the values of inclusivity, equity, and active social engagement.
Its robust and smooth flavor profile embodies the spirit of making a difference, inviting individuals to come together and share meaningful encounters. A significant portion of the sales goes to the Shine Your Light Foundation, a non-profit dedicated to promoting community initiatives focused on tolerance and equity.
A Successful Debut Year
Good Trouble Bourbon made a thrilling entrance in its first year, capturing the attention of spirit aficionados and critics alike. It has secured numerous prestigious accolades, including the Platinum Medal at the Las Vegas Global Spirits Awards and multiple Gold Medals. Noteworthy recognitions include 'Best Story' from the International Spirits Competition and a commendable 2nd place for 'Best Small Batch Bourbon Whiskey' at the International Whiskey Competition, highlighting its exceptional quality.
Adding to its achievements, Good Trouble Bourbon recently received Silver Medals at the esteemed San Francisco World Spirits Competition and the New York World Spirits Competition. The accolades continued as it secured additional Gold Medals at the 2025 Los Angeles Invitational Spirits Challenge, further solidifying its position in the competitive spirits market.
Journey of a Passionate Creator
Dee M. Robinson's passion for bourbon blossomed nearly a decade ago during a distillery tasting that ignited her excitement for the spirit’s intricate character. With dedication, she began collecting bottles, taking bourbon courses, and visiting distilleries to deepen her understanding of the craft.
Through this journey, Robinson established partnerships with an 8th-generation master distiller, Jacob Call, and developed a striking label symbolizing diversity and strength, featuring a representation of Lady Liberty standing resolutely next to a powerful bull. This imagery illustrates the essence of unity and justice, echoing the brand's commitment to advocating for social change.
Availability and Community Impact
Good Trouble Bourbon is more than just a beverage; it serves as a conduit for fostering conversations that inspire change. Currently available in 40 states, it can be purchased online and at select retailers, broadening its reach beyond Illinois and making it accessible for a wider audience.
For those intrigued by this unique blend of craftsmanship and social impact, detailed information can be found on the official Good Trouble Bourbon website, where potential buyers can also explore purchasing options.
Frequently Asked Questions
What is Good Trouble Bourbon?
Good Trouble Bourbon is a small-batch bourbon that emphasizes exceptional quality and social advocacy, created to encourage dialogue and change.
Who founded Good Trouble Bourbon?
Dee M. Robinson, a Chicago entrepreneur and social impact advocate, founded Good Trouble Bourbon to blend craftsmanship with a purpose.
What initiatives does Good Trouble Bourbon support?
A portion of Good Trouble Bourbon's proceeds supports the Shine Your Light Foundation, promoting inclusivity and community-driven initiatives.
What awards has Good Trouble Bourbon won?
In its debut year, Good Trouble Bourbon won multiple prestigious awards, including a Platinum Medal and several Gold Medals from renowned spirits competitions.
Where can I buy Good Trouble Bourbon?
Good Trouble Bourbon is available in 40 states for online purchase as well as at select retailers, making it easily accessible to consumers.
