Gong cha Global and Stray Kids' Felix Unite for New Campaigns
The new agreement will broaden the collaboration with new campaigns across global markets.
Gong cha Global, a leading tea brand, has renewed its partnership with Stray Kids' Felix. This exciting development promises to enhance their collaboration through innovative campaigns slated for 2026.
Founded in Taiwan, Gong cha has built a strong reputation since its establishment in 2006, renowned for high-quality teas brewed from premium ingredients. Its expansion into international markets began in 2009, and today, the brand operates nearly 2,200 locations worldwide, providing tea enthusiasts with a delightful experience.
As one of K-Pop's top stars, Felix's appointments as a global brand ambassador reflect his remarkable influence and adoration among fans. His collaboration with Gong cha kicked off with vibrant campaigns that showcased new merchandise, and launched the use of his iconic voice for in-store kiosks, creating an immersive experience for his followers.
Through the initial partnership, Gong cha has witnessed substantial engagement, with notable growth in online mentions and brand sentiment, which highlights Felix's impact on the brand's recognition. This refreshed partnership aims to amplify this success, promoting new campaigns that will touch audiences in several countries and strengthen ties with customers around the globe.
Paul Reynish, the CEO of Gong cha, expresses enthusiasm about working with Felix. He states, "Felix has been a perfect partner for Gong cha. His global influence, combined with his genuine affection for the brand, is a fantastic combination for introducing more consumers to Gong cha's whole leaf bubble tea. We look forward to continuing this journey together and sharing Gong cha's unique and inspiring tea culture with customers worldwide."
Missy Maio, the Vice President of Marketing for the Americas, adds, "Customers often enter our tea shops listening to Stray Kids, making Felix's role as our Global Ambassador feel like a significant progression. Felix Favorites translates the enjoyment of a loyal tea into something truly exceptional."
In addition to innovative marketing efforts, the partnership is set to embrace various promotions and campaigns in key regions. This collaboration is critical in establishing a deeper connection between Felix and Gong cha, highlighting their mutual passion for quality tea and fans.
Gong cha, headquartered in the UK, continues to thrive in the global tea industry. Their success is rooted in over two decades of expertise, marked by high-quality beverages served at nearly 2,200 locations across 33 markets. They remain dedicated to product innovation and provenance, ensuring only the finest whole leaf tea is used in their creations.
Recognized by numerous industry accolades, including the Best Food & Drink Franchise Award at the Global Franchise Awards in 2025, Gong cha is ambitiously expanding its footprint into new markets while strengthening their presence in existing ones.
For more insights into Gong cha's offerings, interested individuals can visit their official website.
Frequently Asked Questions
What is Gong cha known for?
Gong cha is known for its high-quality, freshly brewed teas made with premium ingredients and a wide range of beverage options.
Who is the global brand ambassador for Gong cha?
Stray Kids' Felix has been appointed as the global brand ambassador for Gong cha, representing the brand in various campaigns.
When will the new campaigns launch?
The new campaigns are planned for 2026, focusing on key markets globally.
Where did Gong cha start its journey?
Gong cha started its journey in Taiwan in 2006 and has since expanded to a global presence with nearly 2,200 stores.
What can customers expect from Gong cha's partnership with Felix?
Customers can anticipate exciting new merchandise, campaigns, and promotions that connect Felix's influence with Gong cha's tea culture.
