TruGreen Captivates PGA TOUR Players with Stunning Lawns
Humorous new advertisements showcase what occurs when lawns become irresistible, even for PGA TOUR players. TruGreen, a leader in lawn care, has launched a fresh and creative campaign that cleverly intertwines the world of golf with the exceptional beauty of professionally treated lawns.
Creative Campaign Unveiled
TruGreen recently unveiled its innovative campaign, developed by VML, featuring renowned PGA TOUR players, including Jason Day, Ben Griffin, and Patton Kizzire. These professional athletes find themselves drawn to the luxurious lawns treated by TruGreen, vibrant and lush enough to rival the greens of championship golf courses.
A Lawn Worth Envying
Alyssa Puketza, Chief Marketing Officer at TruGreen, shares the essence of this campaign: "The pros at TruGreen have your back because nobody makes it easier or more affordable to have a great looking lawn - one that's so lush and healthy even professional golfers take notice." This season, the campaign illustrates how a stunning lawn allows you to relax and focus on what you genuinely enjoy.
Engaging Commercials
The first commercial titled "TeaTime" features a family's backyard creatively transformed into a golf course. With golf balls landing in a sandbox "sand trap" and a kiddie pool serving as a "water hazard," the ad showcases how enticing a TruGreen lawn can be. The humor lies in the unexpected scene where professional golfers can't help but get involved with the fun on such an appealing lawn.
The Value of Professional Lawn Care
Brian Oliver, Executive Vice President Corporate Partnerships for the PGA TOUR, remarks on the partnership, stating, "Our players compete in optimal agronomic conditions at the most breathtaking courses in the world. This campaign unites fans of extraordinary lawns and world-class golf, emphasizing why it's best to leave it to the pros - both on the golf course and your own backyard." This notion represents a genuine synergy between professional golfing and superior lawn care.
Expanding the Fun with Unexpected Guests
Another humorous spot titled "Croquet" features a couple relaxing on their porch, complemented by their lush lawn in the background. As they revel in their garden's beauty, they comment on the incredible value they received in creating a golf-course quality lawn with TruGreen. The scene transforms into an enjoyable croquet game featuring none other than Jason Day himself. The ad closes with an entertaining cavalcade of golf carts trailing a TruGreen truck, headed to service another happy homeowner.
A Commitment to Quality and Affordability
TruGreen wants consumers to experience a lawn of golf course standards backed by locally based expertise at an astonishingly low cost, sometimes starting for as little as $1 a day. The collaboration with VML enables a modern narrative that connects well with homeowners seeking beauty and ease in their outdoor spaces.
John Godsey, Chief Creative Officer at VML Central, remarks, "The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand. It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise." This highlights the connection TruGreen fosters between beauty, quality, and community engagement.
Reinforcing TruGreen's Mission
Beyond the humor offered in the commercials, the campaign underscores TruGreen's unwavering dedication to simplifying lawn care, making it accessible and effective in delivering eye-catching results that not only impress homeowners but also attract unexpected visitors. The fun and engaging campaign is slated to air on traditional TV and streaming platforms.
About TruGreen
Founded in 1973, TruGreen is recognized as the nation's leading lawn care provider, specializing in lawn maintenance services, pest control, and tree and shrub care, all while striving to exceed customer expectations. Operating more than 290 locations across the U.S. and Canada, TruGreen employs over 14,000 individuals dedicated to ensuring outdoor living spaces capture the beauty and liveliness every homeowner desires. Visit TruGreen for more details on elevating your yard's appeal.
Frequently Asked Questions
What is the main message of TruGreen's new campaign?
The campaign humorously showcases how even professional golfers are drawn to the beauty of TruGreen-treated lawns, emphasizing their exceptional quality.
Who are the PGA TOUR players featured in the ads?
Jason Day, Ben Griffin, and Patton Kizzire are featured in the TruGreen campaign, highlighting their admiration for beautiful lawns.
What is the benefit of using TruGreen's services?
TruGreen provides professional lawn care services that enhance the appearance and health of lawns, making it easy and affordable for homeowners.
How does TruGreen ensure environmentally friendly practices?
TruGreen employs locally tailored solutions and science-backed expertise to deliver effective lawn care while considering environmental sustainability.
When did the campaign launch?
The campaign officially launched on February 3, showcasing its humorous and engaging content across various media platforms.
