Gigi de Lugo's Lavender Ownership Journey
Gigi de Lugo, a prominent figure in the lavender farming community, has recently taken a significant step towards solidifying her influence in the lavender industry by acquiring a majority ownership stake in the farm operations. With this strategic move, she now controls 80% of Joelton Farm, LLC, a pivotal ground for her flourishing lavender business.
From Music to Lavender
Before embracing her passion for lavender, Gigi enjoyed a celebrated career in the realms of music publishing and film production. Having gained recognition with Platinum and Gold albums, she made a remarkable transition to lavender farming in 2018. Focusing on the specialized hybrids bred by Peace Tree Farm, Gigi has become a pioneer in introducing lavender varieties that thrive in the Southern climate.
Impact of Peace Tree Farm's Hybrids
Among the varieties she champions are Lavender Phenomenal®, Sensational!®, and Exceptional!®. These cultivars have proven their worth in the challenging Southern weather, providing an attractive option for farmers looking to cultivate lavender successfully.
Building a Lavender Network
In 2019, Gigi founded The Lavender Exchange (TLx), which serves as a cooperative network of lavender growers. This initiative offers crucial support and resources to those who partner with her nursery. TLx stands out as a platform for sharing agricultural knowledge, marketing strategies, and collaborative opportunities among lavender farms.
The Power of Cooperation
Lloyd Traven, the President of Peace Tree Farm, has praised Gigi's initiatives, emphasizing her role in promoting these lavender varieties that have set global standards. Her vision has helped establish connections and foster growth within the lavender community, allowing farms from various regions to thrive.
Innovative Product Development
With her recent majority ownership, Gigi is set to focus on her research, educational programs, and the introduction of new products like her latest offering, ZWave Mg. This topical magnesium spray is crafted from the steam-distilled hydrosol of her cultivated lavender flowers and aims to provide relaxation and relief.
Expanding Production Capabilities
With plans in motion to enhance production capacity for ZWave Mg, Gigi is collaborating with local manufacturers to ensure that her innovative products reach a broader audience in the coming years. This commitment underscores her dedication to quality and sustainable practices in lavender farming.
Supporting Southern Agriculture
Gigi's Lavender Nursery & Farm has become a cornerstone for lavender cultivation in the Southeast. The nursery not only provides quality plants but also acts as a hub for advancing agricultural practices and promoting agritourism within the lavender sector.
Connecting with the Community
Gigi remains focused on the community aspect of her business, aiming to prove that lavender can be more than just a scenic crop. "From the beginning, I set out to demonstrate that lavender could thrive as a cash crop throughout Tennessee and the South. This journey has been transformative for us—and for all the farmers involved in TLx," she shared.
Frequently Asked Questions
What is Gigi de Lugo known for?
Gigi de Lugo is recognized for her pioneering work in lavender farming and her influential role in promoting Southern-grown lavender varieties.
What is The Lavender Exchange?
The Lavender Exchange (TLx) is a membership organization founded by Gigi to support lavender farmers through cooperation and resource sharing.
What products does Gigi de Lugo offer?
Gigi offers a range of premium lavender products, including the innovative ZWave Mg topical magnesium spray.
How has Gigi contributed to the lavender industry?
Gigi has established networks and collaborations that have helped hundreds of lavender farms thrive across the South.
What cultivars does Gigi’s Lavender Nursery focus on?
Gigi’s Lavender Nursery specializes in Peace Tree Farm’s trademarked lavender cultivars, including Phenomenal®, Sensational!®, and Exceptional!®.
