GetWhys Enhances Data Platform with New Research Sources
Distinct, complementary data sources power GetWhys' mission to deliver actionable, real-world insights for B2B GTM teams.
GetWhys, the B2B customer insights platform designed to simplify research workflows, recently announced a significant enhancement to its data capabilities. This expansion introduces the ability to analyze three different data sources—Internet Data, Organization Data, and GetWhys' own proprietary interview data—within a single, unified platform. This development marks a crucial step forward in how technology and go-to-market teams can obtain answers to complex business queries with a depth and clarity previously unattainable.
A New Era: All the Data.
GetWhys now provides a comprehensive suite of data products:
- Internet Data: This tool uses a thoughtful research approach that delves into the noisy expanse of the internet to uncover relevant, unbiased insights from public sources. It helps users cut through marketing rhetoric and misinformation.
- Organization Data: A secure channel for organizations to connect and analyze their internal customer intelligence. This includes crucial information like sales transcripts, win-loss data, product documentation, and more.
- GetWhys Data: A constantly expanding dataset made up of detailed interviews with genuine B2B software users and buyers, conducted by the GetWhys team. This primary research provides insights rarely captured in public discussions or even traditional CRM databases.
In addition to having access to these three data sets from one platform, GetWhys customers can also submit unlimited requests for more interviews on various topics without incurring additional costs.
Distinct Layers of Insight
“As a product marketer, being able to extract insights from my organization's data, internet findings, and GetWhys' customer interview database all in one place is an absolute dream,” stated Casey Samulski, Director of Product Marketing at Mission.
Unlike other AI-driven SaaS offerings that typically combine internet results with internal customer information, GetWhys is pioneering in its approach by layering in a proprietary research dataset of interviews. This innovation can help go-to-market teams explore questions such as:
- “What feature gaps lead us to lose deals?”—leveraging loss reasons logged by sales teams alongside insights from interview responses and external data.
- Product launch messaging—integrating feature information from internal documentation, brand voice elements from marketing resources, and the language of target audiences gathered through interviews.
- Messaging analysis—merging vocabularies from top clients (sales calls), targeted prospects (from interviews), and broader market sentiments (internet insights).
“Many AI-driven tools extract value from analyzing call transcripts or internal sources, often complementing them with online datasets. We are excited to be the first to add our extensive dataset, which, along with the unlimited Research Requests available to our customers, creates an unmatched value proposition,” shared Philippe Boutros, cofounder of GetWhys.
A Unified Solution for Modern Teams
Within an evolving landscape of AI and intelligence platforms that often results in overwhelming tool sprawl, GetWhys distinguishes itself by providing a comprehensive solution that consolidates various tools into one.
For more information about GetWhys and its AI-powered customer insights platform, you can visit their official website.
About GetWhys
GetWhys empowers marketing and product teams with unparalleled customer insights. By applying advanced AI to a proprietary database of in-depth interviews with validated B2B software purchasers and users, GetWhys provides instant access to actionable research. Founded by seasoned B2B market research experts, GetWhys focuses on delivering practical insights directly to the workflow.
Frequently Asked Questions
What new capabilities has GetWhys introduced?
GetWhys has unveiled the ability to analyze and combine Internet Data, Organization Data, and proprietary interview data in one unified platform.
How does GetWhys differentiate itself from other AI-driven tools?
GetWhys uniquely integrates a proprietary dataset of in-depth interviews with public and internal data, providing richer insights.
Can customers request more interviews at no extra cost?
Yes, GetWhys customers can make unlimited requests for additional interviews on their desired topics without incurring additional fees.
What types of insights can GetWhys help businesses discover?
GetWhys assists businesses in uncovering insights related to product gaps, messaging effectiveness, and market sentiment.
Who founded GetWhys?
GetWhys was founded by experienced consultants in the B2B market research space, focusing on providing real insights that enhance customer understanding.
