GetInsured's Strategic Growth in Health Insurance Marketplace
As the 2026 Open Enrollment Period approaches, GetInsured celebrates significant advancements in providing cloud-based health insurance marketplace solutions. The company has established valuable partnerships with various states, marking a year filled with growth and innovation.
State-based exchanges collaborating with GetInsured have demonstrated impressive adaptability, effectively responding to new federal guidelines and shifting affordability landscapes. Utilizing GetInsured’s advanced technology, these exchanges have managed to adjust operational procedures efficiently. By simplifying eligibility updates and swiftly implementing new Marketplace Integrity and Affordability (MIA) criteria, GetInsured has empowered states to effectively enhance the consumer experience.
New Collaborations with State-Based Exchanges
Expanding Reach Through Partnerships
Several states have recently opted to establish their own state-based exchanges to better manage costs and improve consumer experiences. For instance, BeWell, New Mexico's Health Insurance Marketplace, has formed a four-year partnership with GetInsured aimed at modernizing its marketplace platform. This collaboration will not only improve consumer engagement but also boost operational efficiency to meet evolving policy needs.
Efforts Beyond New Mexico
In Illinois, GetInsured played a pivotal role in supporting Get Covered Illinois in achieving approval from the Centers for Medicare and Medicaid Services to fully operate as an SBE. Their new Customer Assistance Center launched successfully on October 1, facilitating the transition of health coverage for over 430,000 Illinois residents.
Additionally, Oregon has signed a multi-year contract with GetInsured to develop a full SBE utilizing a flexible Software as a Service (SaaS) platform for eligibility and enrollment. This strategic move integrates GetInsured’s renowned call center services to enhance overall customer support and outcomes for Oregonians, particularly benefiting the Basic Health Program (BHP) designed for low-income individuals.
Supporting States in a Year of Change
As the healthcare landscape shifts, GetInsured remains dedicated to aiding states in empowering consumer education, frontline staff training, digital tool improvements, and data-driven outreach initiatives. These strategies are designed to ensure that state marketplaces function as reliable sources of stability and support during these transformative times.
Co-founder and CEO Chini Krishnan emphasized, “Our mission has always been to simplify health coverage access and understanding. During times when affordability is a significant concern, we stand ready to assist our partner states in providing consumers with the clarity and resources they need to navigate their options.”
2026 Open Enrollment Begins
The enrollment period for 2026 health plans started earlier in regions such as Idaho on October 15 and began on November 1 for other states. Consumers are encouraged to explore their options on their state marketplace websites or HealthCare.gov to ensure they find the best fit for their health insurance needs.
About GetInsured
GetInsured is a leading technology provider for state-based health insurance marketplaces in the United States. By delivering a state-of-the-art cloud-based SaaS platform and integrated consumer assistance services, the company enables millions of Americans to enroll in health insurance. With a focus on blending modern technology with comprehensive policy knowledge, GetInsured strives to increase state independence, improve affordability, and bolster insurance markets. The company currently supports marketplaces in states like Georgia, Pennsylvania, New Jersey, Nevada, Virginia, Minnesota, Illinois, New Mexico, and is collaborating with Oregon to establish its own exchange.
Frequently Asked Questions
What is GetInsured's primary focus?
GetInsured aims to simplify health insurance coverage through technology and partnerships with state-based exchanges.
How many states does GetInsured operate in?
GetInsured currently operates in several states, including Georgia, Pennsylvania, New Jersey, and others, providing support for millions of consumers.
What initiatives is GetInsured implementing for consumer support?
GetInsured is enhancing consumer education, training for frontline staff, and improving digital tools to support state marketplaces efficiently.
When does the Open Enrollment Period for 2026 begin?
The Open Enrollment for 2026 health coverage started on October 15 in Idaho and on November 1 for other states.
How does GetInsured support state marketplaces?
GetInsured helps state marketplaces by providing advanced technology solutions and facilitating operational changes to meet new policy requirements.
