Get Blue: Launching a Global Initiative for Water Access
Water.org has teamed up with Gap Inc., Amazon, Starbucks, and Ecolab to introduce the innovative campaign known as Get Blue™. This ambitious initiative aims to significantly improve access to safe water and sanitation, impacting families and communities globally. By leveraging the strengths of these founding partners, Get Blue will activate various products, content, and experiences designed to fund solutions that provide clean water and sanitation through Water.org's proven methodologies.
The Need for Safe Water and Sanitation
Globally, an alarming 2.1 billion people lack access to safe water, with an equally concerning 3.4 billion individuals without proper sanitation facilities. The immediate benefits of having access to safe water and sanitation at home are overwhelming—enhanced health, more time for education, and better opportunities for generating income become available. The Get Blue initiative heralds a transformative approach, turning water access into a core operational focus for businesses across diverse sectors.
A Collective Movement for Change
This initiative aspires not only to raise awareness but also to assemble capital and leadership from various companies. Get Blue establishes a platform that envisions a collaboration among enterprises to prioritize water stewardship actively. Richard Dickson, president and CEO of Gap Inc., underscores the importance of this mission, stating, "We believe everyone should have access to clean water," emphasizing the corporate responsibility to influence positive change worldwide.
Creating Sustainable Solutions
As the global water crisis deepens, businesses are increasingly recognizing the significance of water management and sustainability. Get Blue encourages companies to actively engage in practices that minimize water consumption, manage risks in their supply chains, and invest in educational and conservation projects. Gary White, the CEO and co-founder of Water.org, confidently remarks that the corporate community can lead in addressing this crisis, showcasing how measurable change is achievable through collective action.
The Role of Corporate Collaboration
The collaboration formed through Get Blue aims to mobilize scalable resources by engaging corporate brands, enterprise partnerships, and consumer activities. A portion of the proceeds generated will significantly support Water.org's capacity to develop market-oriented solutions that empower families to establish and maintain their long-term water and sanitation needs.
With a commitment to launch initiatives aimed at consumers and business clients in the near future, the founding partners are already crafting innovative activations in sectors such as fashion, food, and technology. Kara Hurst, chief sustainability officer at Amazon, highlights the essence of this joint effort, stating, "Access to safe water is foundational to healthy communities and building a more sustainable business. Through Get Blue, we demonstrate the possibilities when companies unite for a shared cause."
Making an Impact in Every Community
Every participating company in the Get Blue initiative recognizes the need for safe water access as a fundamental issue impacting their operations and the communities they serve. Marika McCauley Sine, chief sustainability officer for Starbucks, articulates this foundation, sharing that the initiative helps strengthen not only communities but also their business relationships and supply chains. Starbucks' partnership involves investing $50 million in WaterEquity, benefitting over 700,000 individuals so far.
Ecolab, represented by CEO Christophe Beck, envisions the collective potential of firms collaborating for a common goal. He asserts that improved water management leads to increased social impact and growth for businesses. As Get Blue gains momentum, Matt Damon, co-founder of Water.org, celebrates the coalition, emphasizing how the initiative gathers empowerment to fight against the water crisis actively.
Get Involved with Get Blue
Water.org is inviting other companies to join this groundbreaking movement geared towards solving water accessibility challenges. Interested parties can explore partnership opportunities and contribute to this consequential mission that aims to transform the lives of millions. To stay informed and involved, individuals and organizations can contact Ben Albert for more information.
Frequently Asked Questions
What is the main purpose of the Get Blue initiative?
The Get Blue initiative aims to improve access to safe water and sanitation globally by collaborating with major corporations to create sustainable solutions.
Who are the founding partners of Get Blue?
The founding partners include Gap Inc., Amazon, Starbucks, and Ecolab, who are committed to addressing the global water crisis.
How does Get Blue plan to mobilize resources?
Get Blue plans to mobilize resources through corporate brands, partnerships, and consumer engagement activities, directing proceeds to Water.org's initiatives.
What impact can the Get Blue initiative have?
The initiative aims to significantly increase access to clean water for millions, improving health, education, and economic opportunities for families.
How can companies get involved with Get Blue?
Companies across various industries are welcome to join Get Blue by collaborating with Water.org to advance water accessibility efforts.
