Georgia-Pacific's Significant Investment in Tissue Products
Georgia-Pacific is making headlines with a monumental investment of $90 million towards its consumer tissue business to significantly enhance its production capabilities. This initiative will take place at the company's mill and aims to bolster its premium quality bath tissue offerings, to better serve its valued customers and consumers.
Creating Jobs and Increasing Capacity
This substantial investment is projected to create around 50 new jobs, reinforcing Georgia-Pacific’s commitment to the local community. The focus will be on increasing the converting capacity for high-quality bath tissue, which includes the renowned Angel Soft brand. Production from this project is anticipated to commence in 2026. Since 2019, the total investment at this mill will soar beyond $250 million, reflecting a strong dedication to growth and innovation.
Company Leaders and Community Support
Vivek Joshi, the president of retail tissue, towel, and napkin business for Georgia-Pacific, emphasizes that this move is centered on benefiting customers who value high-quality products. "This truly is an investment in our customers and consumers who appreciate the quality of our products," he stated. This growth strategy showcases a clear commitment to enhancing the premium tissue business.
State and Local Leaders React
Additionally, state representatives, including Arkansas Governor Sarah Huckabee Sanders, express enthusiasm about the expansion of operations in the area. "I am excited by their plans to expand… and will continue to lead a pro-business administration that encourages investments like this one,“ she remarked, highlighting the local economic benefits.
Strategic Importance of Crossett Mill
The Crossett mill plays a crucial role in the production of bath tissue for the consumer market and currently employs over 400 dedicated team members. Leaders like Deb Coduto, vice president of manufacturing at the Crossett mill, take pride in their workforce's commitment to quality and safety, emphasizing that this investment mirrors their hard work and dedication.
Community Enthusiasm
Crossett's local leaders, such as Crystal Marshall, the Mayor, commend Georgia-Pacific for their deep-rooted commitment to the community. "What a great day for Crossett!" Marshall exclaims, thanking Georgia-Pacific for their contribution to a bright future for the area. This sentiment is echoed throughout local leadership, further solidifying the widespread support for this expansion.
Ongoing Commitment to Growth
Clint O’Neal, executive director of the Arkansas Economic Development Commission, lauds the investment, referring to Georgia-Pacific as a global leader committed to local growth. The establishment of new jobs and investment in infrastructure marks a significant upward trajectory for the local economy.
As the community comes together to support this enhancement, various local business leaders, including representatives from the Crossett Economic Development Foundation, express optimism about the future. Comments from the foundation’s leadership indicate a collective effort to ensure continued growth and workforce development.
About Georgia-Pacific
Georgia-Pacific stands as a forefront manufacturer and marketer of essential consumer products. With a range of familiar brands including Quilted Northern, Angel Soft, Brawny, and Dixie, the company not only leads in tissue production but also offers a variety of cellulose and building products. With over 150 locations and approximately 30,000 employees, Georgia-Pacific plays a vital role in the economy, delivering superior products to consumers while creating lasting job opportunities.
Frequently Asked Questions
What is the purpose of the $90 million investment by Georgia-Pacific?
The investment aims to enhance the production capacity of high-quality bath tissue and create around 50 new jobs.
When is the expected production start from the new investment?
Initial production from the investment is expected to begin in 2026.
Which products will benefit from this investment?
The investment will particularly enhance the production of premium bath tissue, including the popular Angel Soft brand.
How many jobs will be created due to this expansion?
The expansion is projected to create approximately 50 new jobs at the Crossett mill.
What role does the Crossett mill play in Georgia-Pacific's operations?
The Crossett mill is crucial for producing bath tissue for the consumer market and currently employs over 400 workers, contributing significantly to the local economy.
