Georgia-Pacific Introduces Expanded EarthKraft Mailers
Georgia-Pacific, LLC has made significant strides by expanding its EarthKraft™ line of curbside recyclable mailers. This expansion introduces larger sizes and newly designed gusseted versions of its unpadded mailer. This unpadded mailer, which gained recognition in late 2023, is available in four standard sizes and can also be customized to suit various shipping needs, allowing businesses to send a wide range of items effectively.
Growth of EarthKraft Mailers
Since its launch in 2020, the EarthKraft mailers have gained immense popularity in the e-commerce sector, proving to be a sustainable alternative for packaging. Recently, Georgia-Pacific reached a remarkable milestone by producing its two billionth recyclable padded mailer. In response to this growing demand, the company has invested in new production lines dedicated to the recyclable unpadded mailers, with the most recent line opening in a facility in Georgia. More production lines are anticipated to commence operations in the upcoming future.
A Focus on Sustainability
The EarthKraft mailers are built on robust sustainability principles. They carry a Widely Recycled label from the How2Recycle program and are made with materials sourced from the Sustainable Forestry Initiative. Georgia-Pacific emphasizes responsible forest management, ensuring that 100% of the wood used for EarthKraft mailers is sourced from the United States, a region noted for its stable or increasing forest area and commitment to sustainable practices. For every tree utilized, Georgia-Pacific ensures that at least one tree is planted to replenish the forest.
Consumer Demand for Sustainable Packaging
Adam Ganz, Vice President of E-Commerce Packaging at Georgia-Pacific, highlights the shifting consumer preferences regarding packaging. Recent studies underscore that consumers prefer to make purchases that prioritize sustainability, including the shipping materials used. EarthKraft mailers address this growing demand, providing brands and e-commerce businesses a cost-effective solution to not only meet but exceed customer expectations while adhering to their own sustainability objectives.
Innovative Features in New Production Line
The latest EarthKraft production line incorporates advanced printing capabilities. These enhancements enable brands to create eye-catching multi-color packaging, transforming packaging into a vital part of their sales and marketing strategy. This means businesses can engage their customers even before they open their packages, enhancing overall customer experience.
About Georgia-Pacific
Georgia-Pacific, headquartered in Atlanta, is recognized as a leading integrated packaging supplier. The company delivers a comprehensive range of packaging solutions across the United States, including containerboard, corrugated boxes and sheets, and recyclable mailers for e-commerce. Additionally, it operates the Hummingbird® business for digital print packaging. Notably, Georgia-Pacific's recycling subsidiary is one of the largest traders of paper, metal, and plastics globally, significantly contributing to a paper recovery rate exceeding 65 percent and a corrugated recovery rate near 90 percent in the U.S.
Frequently Asked Questions
What are EarthKraft mailers?
EarthKraft mailers are curbside recyclable shipping packages designed for e-commerce, providing a sustainable packaging solution.
When were EarthKraft mailers first introduced?
The EarthKraft mailers were first introduced in a padded version in 2020.
How does Georgia-Pacific ensure sustainability?
Georgia-Pacific sources 100% of the wood for EarthKraft mailers from sustainable practices and replenishes the forests by planting at least one tree for each used.
What’s new about the expanded EarthKraft mailer line?
The expansion includes larger sizes and gusseted versions to hold larger shipments, enhancing versatility and capacity.
Where can I find more information about Georgia-Pacific?
For more details about Georgia-Pacific's products and sustainability initiatives, you can visit their official website.
