Genpact Shines in Salesforce 2025 Innovations
Genpact demonstrates excellence in enabling agentic enterprise transformation within the Salesforce ecosystem
Genpact (NYSE: G), a leading technology solutions company, has achieved significant recognition as a Salesforce Partner Innovation Award winner in the Consumer Goods category. This acknowledgment highlights Genpact’s impactful partnership with Advantage Solutions, a renowned name in omnichannel retail solutions.
According to Tarun Chopra, Global Business Leader, Consumer Goods at Genpact, "Our collaboration with Advantage Solutions signifies Genpact's commitment to delivering AI-driven solutions that address real-world challenges on a large scale. We are excited to receive this recognition from Salesforce, acknowledging our innovations in order management and our dedication to positioning clients for enhanced growth and efficiency."
Advantage Solutions operates with a complex business model, managing a heavily customized legacy order management system (OMS) that had caused operational inefficiencies. To provide better service to its extensive network of 4,000 consumer packaged goods (CPG) clients, the company sought a comprehensive platform to manage the customer order lifecycle. This involved overseeing more than eight million back-office transactions, such as contracts, orders, invoices, cash applications, and deductions.
Through a series of innovation workshops, Genpact’s experts collaborated closely with Advantage Solutions to create a robust multi-platform solution harnessing Salesforce capabilities:
Innovative Solutions Offered by Genpact
- Order Management System (OMS): An industry-first Salesforce-based OMS, introduced to automate the order orchestration process, serving small and medium businesses.
- Agentforce Service: A comprehensive engagement system designed to orchestrate activities, track progress, and monitor outcomes effectively.
- MuleSoft: This serves as a single translation layer across all Electronic Data Interchange (EDI) partners to enhance client and customer onboarding time.
By streamlining its order management process, Advantage Solutions was able to enhance supply chain efficiency and visibility. This transformation led to informed decision-making and expedited onboarding for its clients and customers, ultimately improving service delivery.
Brandon Thornell, Executive Vice President at Advantage Solutions, expressed, "Our new order management platform utilizes data and AI to optimize complex supply chains and simplify the ordering process. Combining Genpact's industry expertise and process intelligence with the capabilities of Agentforce Commerce, we drive insights that enhance our order management process from forecasting to delivery tracking and all critical steps in between."
Jim Steele, President of Global Strategic Customers and Partners at Salesforce, noted, "Salesforce partners like Genpact are instrumental in helping customers build their digital labor with Agentforce, maximizing the value of their agent implementations. The Salesforce 2025 Partner Innovation Awards celebrate partners that empower agentic enterprise transformations by delivering tailored Agentforce implementations and groundbreaking agentic solutions."
By fully utilizing the Salesforce ecosystem, Genpact stands out as a partner focused on addressing intricate business challenges, fostering innovation with new technologies, and driving meaningful customer transformations.
For additional details about Genpact’s collaboration with Salesforce, please visit their official website.
About Genpact
Genpact (NYSE: G) is an advanced technology solutions company that specializes in agentic operations. Through process intelligence and artificial intelligence, Genpact strives to deliver measurable, impactful results. Our firm, with a broad partner ecosystem and a history of successful client relations, offers innovative solutions that revolutionize business operations. Bonded by a team focused on learning and client-centric strategies, we aim to create sustained value for leading enterprises globally.
Connect with us to learn more about our innovative solutions and approach. Find us through various social media platforms including LinkedIn, YouTube, X, and Facebook.
For Media Inquiries:
Geraldine Lim
Genpact Media Relations
+1-951-318-3494
SOURCE Genpact
Frequently Asked Questions
What recognition has Genpact received?
Genpact has been awarded the Salesforce Partner Innovation Award in the Consumer Goods category for its partnership with Advantage Solutions.
What was the focus of Genpact’s award-winning solution?
The focus was on developing an AI-powered order management system to enhance efficiency and service delivery for clients.
Who is Advantage Solutions?
Advantage Solutions is a leading omnichannel retail solutions agency that serves consumer goods manufacturers and retailers across North America.
How did Genpact improve Advantage Solutions' processes?
By implementing an innovative Salesforce-based order management system, Genpact helped enhance supply chain efficiency and improved decision-making.
Where can I find more information about Genpact?
More information about Genpact and their solutions can be found on their official website and social media channels.
