Genesis Partners with Warner Bros for New Fashion Series
Genesis has recently unveiled a partnership that places it at the forefront of fashion and storytelling, serving as the presenting sponsor for a new series titled "Behind the Look." This exciting collaboration with Warner Bros. Discovery Ad Sales introduces audiences to an editorially-driven experience that delves into the inspirations behind the iconic fashion showcased in the Max Original series "And Just Like That...".
A Unique Collaboration for Fans
This unique companion series premieres alongside the highly anticipated third season of "And Just Like That...," where Genesis not only sponsors the show but also integrates the luxurious GV80 Coupe, designed to match the artistic vision of the series. The involvement of the renowned costume designer Molly Rogers emphasizes the commitment to high fashion and storytelling that resonates with both brands' audiences.
The Voice of Genesis
Amy Marentic, the chief marketing officer for Genesis Motor America, expressed excitement about the collaboration, stating, "Iconic design is at the heart of Genesis, just as it is in the world of 'And Just Like That...'. Our inclusion in 'Behind the Look' is a natural extension of our brand's passion for fashion, creativity, and storytelling. We aim to reach audiences who view design as a form of personal expression and cultural influence, values that align with our customers' aspirations."
Highlighting Fashion in the Series
The series explores the intricate processes behind the scenes, inspired by the fans' desire to learn more about the styling of characters in "And Just Like That...". Every episode invites viewers to discover the creative thoughts and inspirations that shape the stylish wardrobes of the characters, narrated by the talented cast members. The GV80 Coupe serves as a stylish vehicle for costume designer Molly Rogers as she embarks on a journey to explore fashion treasures and collaborate with other influential designers.
The Craft of Storytelling
According to Twyla Huang Di-Simone, SVP of Brand Strategy and Solutions for Warner Bros. Discovery, "We are thrilled to work with Genesis on 'Behind the Look' to bring fans more of what they love about 'And Just Like That...'. This partnership is grounded in a shared commitment to enriching the viewer experience with authentic content that enhances storytelling through fashion and design."
Connecting to Cultural Impact
The series aims to deepen the audience's appreciation for the creative vision driving the cultural impact of the show's fashion. Each episode of "Behind the Look" will reveal the intricacies behind the characters' styles and the narratives intertwined with those choices, showcasing the artistry involved. This captivating engagement promises to elevate the viewing experience, allowing fans to witness the full landscape of creativity involved in the production.
Scheduled Episodes and Future Insights
Comprising 12 episodes, "Behind the Look" will air weekly, coinciding with the new season of "And Just Like That..." under the 'Extras' tab on Max. This integration marks a transformative approach as Genesis highlights the allure of fashion alongside the beloved series it sponsors, a first of its kind for Max's platform.
Genesis: A Brand Committed to Excellence
Since its inception, Genesis has continued to redefine automotive luxury, focusing on exceptional design, safety, performance, and innovation. Drawing from its cultural heritage, Genesis emphasizes customer honor, treating engagement as an opportunity to create memorable experiences for their "son-nim" or honored guests. Their family of award-winning SUVs, sedans, and electric models is readily available through an expansive network across North America.
Customer Experience and Accessibility
Consumers can explore Genesis through over 200 independent retailers across the U.S., alongside more than 30 agency distributors in Canada. With the flagship Genesis House in New York City, the brand ensures a robust presence in the market, offering a chance for potential customers to learn more about their vehicles in a warm retail environment.
Frequently Asked Questions
What is the focus of "Behind the Look"?
"Behind the Look" explores the creative processes and inspirations behind the fashion featured in "And Just Like That..." while showcasing the partnership with Genesis.
How does Genesis relate to the series?
Genesis serves as the presenting sponsor for both the series and its companion, reflecting its commitment to luxury and artistic storytelling.
Who are the key figures involved in this project?
The project features contributions from Amy Marentic at Genesis and costume designer Molly Rogers, among others.
Where can viewers watch the series?
The series airs on Max, alongside episodes of "And Just Like That..." each week.
What does Genesis aim to achieve through this partnership?
Genesis aims to connect with audiences on a deeper level by celebrating the intersection of automotive design, fashion, and storytelling.
