Genesis Partners with NBC for New Series 'Suits LA' Premiere
Genesis has officially become the automotive partner for the eagerly awaited NBC series, 'Suits LA.' This exciting collaboration will showcase Genesis vehicles, including the stunning GV80 Coupe and the prestigious G90 sedan. Furthermore, custom ad content featuring popular actress Lex Scott Davis will enhance the connection between the brand and viewers.
Highlighting Luxury and Style
In a recent statement, Wendy Orthman, executive director of marketing at Genesis Motor America, expressed, "Our brand celebrates new beginnings, and being at the start of this new 'Suits' era is a perfect way to introduce Genesis to millions of fans worldwide." This partnership is not just about vehicles; it's a statement about style and success, promising audiences a captivating experience.
Immersive Vehicle Integration
The series will feature the innovative Genesis GV80 Coupe as Erica Rollins' personal vehicle. Moreover, the award-winning G90 sedan will serve prominently as the black car service for the characters at Black Lane Law. Viewers will witness how these luxury vehicles significantly enhance the narrative and the characters' high-stakes legal environment, alluding to a lifestyle of sophistication and power.
Creating Engaging Experiences
Moreover, Karen Kovacs, President of Advertising & Partnerships at NBCUniversal, stated, "Storytelling is at the heart of everything we do. When we collaborate with brand partners, we create engaging experiences that both integrate the brand and resonate with our audiences' passion points." This collaboration sets the stage for a unique cross-promotional opportunity, combining compelling storytelling with high-quality automotive representation.
Custom Content and Nationwide Reach
The partnership entails not only vehicle placements but also customized advertising featuring Lex Scott Davis, which will be presented across various social media channels and integrated into the show. This strategic alignment signifies a robust promotional campaign designed to reach audiences effectively.
Genesis Motor North America: Innovation Meets Luxury
Genesis is recognized as a global automotive brand that prioritizes exceptional design, safety, advanced performance, and pioneering innovations, all while championing sustainability. With a rich cultural heritage and an emphasis on hospitality, Genesis consistently aims to provide outstanding experiences for its customers.
As they expand, Genesis maintains a network of over 200 independent retailers in the U.S. and more than 30 distributors in Canada. Consumers can interact with the brand through numerous retail outlets and luxurious displays like Genesis House, their flagship location in a major city.
About 'Suits LA'
'Suits LA' introduces audiences to Ted Black, a former federal prosecutor who now defends the most influential clients in Los Angeles. As he navigates a crisis in his firm, challenging personal and professional dynamics unfold amid an intricate plot that reveals his past.
The series features a talented cast including Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg. With a team of experienced creators and producers at the helm, viewers can anticipate high-quality content that keeps them engaged and entertained.
Catch the premiere of 'Suits LA' on NBC, which will also be available for streaming on Peacock, ensuring you won't miss a moment of the excitement and luxury that Genesis brings to the show.
Frequently Asked Questions
What is the partnership between Genesis and NBC about?
Genesis is the official automotive partner for NBC's 'Suits LA,' integrating their vehicles and custom advertising into the series.
Which vehicles will feature in 'Suits LA'?
The series will showcase the Genesis GV80 Coupe and G90 sedan, emphasizing luxury and performance.
Who is starring in the custom ad content for the series?
Lex Scott Davis will feature prominently in the custom ad content associated with the series.
When does 'Suits LA' premiere?
'Suits LA' will premiere on NBC, with air dates yet to be revealed, and will also stream on Peacock.
What does Genesis represent in the automotive industry?
Genesis is known for luxurious design, cutting-edge technology, and customer-focused experiences, aligning prestige with performance in its vehicles.
