Genesis Motor America Welcomes New Chief Marketing Officer
Genesis Motor America has announced the appointment of Amy Marentic, a distinguished marketing executive, as its new chief marketing officer. In her role, Marentic is set to spearhead innovative marketing strategies that will enhance the company’s brand visibility, grow sales, and increase market share across the United States.
Amy Marentic's Background and Vision
Marentic steps into this significant position with a wealth of experience spanning over 25 years in the automotive and mobility sectors. Her professional journey includes extensive roles focusing on marketing initiatives that drive growth and transformation within various leading organizations. Marentic previously served as president for global solutions at Circana, where her strategic insights aided companies in optimizing their advertising efforts, yielding impressive revenue increases and returns on investment.
Leadership Statements
In welcoming Amy, Tedros Mengiste, chief operating officer of Genesis Motor North America, praised her proven track record of success. "Amy has a proven track record of driving transformation and growth in her experience leading marketing initiatives in automotive, mobility, and technology sectors," he said. Mengiste expressed his enthusiasm about collaborating with Marentic to elevate the Genesis brand and attract more customers.
Strategic Marketing Initiatives
As the chief marketing officer, Marentic will oversee Genesis' marketing division, focusing on the development and management of strategic messages tailored for consumers. This includes leading national and regional advertising, multicultural marketing, digital outreach, CRM activities, and enhancing Genesis' online presence.
Expanding Customer Engagement
In tandem with broader marketing strategies, Marentic aims to bolster the operational success of Genesis’ expanding network of retail facilities. Her local marketing initiatives are crucial in ensuring that Genesis successfully communicates its value proposition to current and prospective clients.
Achievements and Industry Influence
Marentic's previous experiences are marked by notable achievements, particularly during her time at Google, where she played a vital role in the digital transformation of the automotive industry, significantly boosting the company’s ad revenues. Additionally, her tenure at Ford included influential positions where she excelled in driving marketing excellence for iconic brands like the Bronco and Mustang, and further expanding Lincoln’s presence in Asia Pacific.
With her robust educational background, including a bachelor’s degree in aerospace engineering and a master’s in industrial and manufacturing engineering from the University of Michigan, Marentic combines technical expertise with a creative marketing vision.
About Genesis Motor North America
Genesis is a pioneering global automotive brand committed to delivering exceptional design, safety, and performance. The company is guided by a vision of sustainability while weaving cultural richness and hospitality into every customer experience. With a focus on each consumer being treated as an honored guest, Genesis creates uniquely tailored experiences.
Currently, Genesis offers a diverse portfolio of award-winning SUV, sedan, and electric models through its more than 200 independent retailers in the United States and over 30 distributors in Canada. The brand has established more than 60 standalone retail locations across North America, intending to grow even further. Customers can also explore Genesis through its flagship space in New York City and visit online for more information.
Contact and Media Information
For the latest news regarding Genesis Motor America, stakeholders are encouraged to visit the brand’s media site. This platform provides access to updates and announcements relevant to the company and its ongoing initiatives.
Frequently Asked Questions
Who is the new Chief Marketing Officer of Genesis Motor America?
Amy Marentic has been appointed as the Chief Marketing Officer of Genesis Motor America.
What are Amy Marentic's main responsibilities?
As CMO, she will oversee marketing strategies aimed at brand visibility, consumer engagement, and sales growth.
What experience does Amy Marentic bring?
Marentic has over 25 years of experience in automotive and technology marketing, most recently at Circana and Google.
What is Genesis Motor North America known for?
Genesis is recognized for its commitment to design excellence, performance, and a sustainable automotive future.
How can consumers learn more about Genesis's offerings?
Consumers can explore Genesis's vehicle lineup online and at physical retail spaces, including their flagship store in New York City.
