Genesee Brewery Revives a Classic: 12 Horse Ale is Back
In an exciting announcement, Genesee Brewery revealed that their iconic craft beer, 12 Horse Ale, is making a comeback. This return is driven by strong demand from enthusiastic fans on social media who have long yearned for this classic to grace the shelves once again. As part of the new "Genesee Vault" initiative, the brewery is committed to bringing back cherished recipes that have fond places in the hearts of many.
The Meaning Behind the Genesee Vault
The Genesee Vault is more than just a name; it symbolizes nostalgia and a bridge to the past. Each brew revived from this vault will showcase the vibrant history and heritage of Genesee Brewery. Tiffany Bowman, brand manager, shared her excitement: "The Genesee Vault is a long time coming. There are so many delicious legacy recipes that we hold dear. It feels so right that 12 Horse Ale is the first release from the Genesee Vault." This initiative aims to connect newer generations of beer enthusiasts with the timeless flavors that defined previous generations.
A Historical Brew
12 Horse Ale, which made its debut in 1933 just as Prohibition ended, has a storied history. It quickly evolved into a favorite among beer lovers across generations. Brewed using six-row barley malt and sourced hops from the Yakima Valley, 12 Horse Ale maintains its unique profile thanks to Genesee's top-fermenting ale yeast, originally brought from England in 1933. This yeast variety has been a key component in Genesee's ales ever since.
In response to the overwhelming demand, Genesee has brewed 1,500 barrels of this beloved ale, ensuring that fans have ample opportunity to savor its return.
A Community of Superfans
Since its founding in 1878, Genesee has cultivated a dedicated following that eagerly supports the brand. Loyal fans, often referred to as superfans, have taken to social media, filling the brewery's posts with requests for 12 Horse Ale's return. The passion of the community is undeniable, and their voices have made a significant impact on the brewery. Tiffany echoed this sentiment, stating, "At Genesee, we're always listening to what our fans have to say. Seeing the outpouring of love, we knew we had to bring it back." This connection between the brewery and its fans exemplifies Genesee's commitment to honoring its rich legacy while keeping pace with contemporary tastes.
Availability and Experience
Fans of Genesee will be pleased to know that 12 Horse Ale will be available in 12 packs of 12-ounce cans and draft at select locations starting this week. For those looking to immerse themselves even further, the Genesee Brew House offers a treasure trove of 12 Horse Ale memorabilia, along with a glimpse into the brewery's captivating history.
The Legacy of Genesee Brewing Company
Founded over a century ago, Genesee Brewery is the oldest brewery in New York state, crafting the classic Genesee line of beers, including their renowned Cream Ale and Original Honey Brown Lager. The brewery remains under the ownership of FIFCO USA, continuing to innovate while respecting its rich traditions. For fans and newcomers alike, Genesee promises a delightful journey through beer, always focusing on quality and the stories behind each brew.
Frequently Asked Questions
What is the Genesee Vault?
The Genesee Vault is an initiative that aims to revive beloved brews from the brewery's history, offering fans a chance to enjoy classic recipes.
When was 12 Horse Ale originally brewed?
12 Horse Ale was first brewed in 1933, marking its inception just as Prohibition came to a close.
What type of ingredients are used in 12 Horse Ale?
12 Horse Ale is brewed with six-row barley malt, Yakima Valley hops, and a proprietary ale yeast brought over from England.
Where can I find 12 Horse Ale?
It will be available in stores in 12 packs of 12-ounce cans and on draft at select locations.
What else does Genesee Brewery produce?
In addition to 12 Horse Ale, Genesee Brewery offers a range of beers, including Cream Ale and Honey Brown Lager, maintaining a broad portfolio for beer enthusiasts.
