General Motors Transforms Loyalty Initiatives
General Motors is excited to introduce a redesigned loyalty program known as GM Rewards™ along with the launch of the new GM Rewards™ Mastercard® issued by Barclays US Consumer Bank. With these enhancements, GM aims to provide an easier and more rewarding way for customers to engage with their brands.
New Features of GM Rewards Program
The GM Rewards program is crafted to streamline how customers earn and redeem points. Members will find it easier to accumulate points which can be spent on new vehicles, services, parts, and accessories. Furthermore, these points can be used for digital services, such as various OnStar plans and Super Cruise, GM’s innovative hands-free driver assistance technology.
Customer Insights and Benefits
“For over a decade, GM has been a leader in customer loyalty within the automotive industry. We are thrilled to enhance the experiences for both current and new members with greater access to savings and unique engagement opportunities,” said Ralph Darmo, VP of loyalty programs at GM. He continued to emphasize that cardholders could earn points on daily purchases like dining, shopping, and travel, making the GM Rewards Mastercard a versatile asset.
Adequate Support from Barclays
Barclays’ CEO, Denny Nealon, expressed pride in this partnership stating, “We are excited to collaborate with GM and Mastercard to offer a card that brings real value to our customers. It features outstanding rewards and flexible redemption options that enhance the purchasing experience for GM customers.”
Exclusive Cardholder Benefits
The GM Rewards Mastercard, which combines top-notch security and benefits, gives cardholders several exclusive advantages, including:
- 30,000 bonus points after spending $1,000 within the first 90 days
- Up to 10x points for eligible GM purchases, including 7x points per dollar spent using the card
- 3x points on all other purchases which include fuel, groceries, restaurants, and travel
- Unlimited point-earning potential
- Low introductory APR on qualifying GM purchases
Mastercard’s Co-President, John Levitsky, also shared his enthusiasm, remarking on how this new card would empower GM customers with convenience and valuable rewards.
Upcoming Features and Program Changes
Current GM Rewards members are encouraged to continue using their existing cards until the new Barclays cards arrive later this summer, along with detailed instructions for activation. Moreover, GM also plans to introduce the GM Business™ Mastercard tailored for business customers, providing enhanced earning rates on GM purchases.
Updated GM Rewards Program Highlights
The GM Rewards program allows members to earn points with fewer limitations and provides varied redemption options, which include:
- 3x points per dollar spent on eligible GM purchases
- 1 point for every $5 spent on new and certified pre-owned GM vehicles
- Points can be gifted or transferred to other members
- Exclusive access to special GM events
- Combining points with employee discounts is now possible
The updated program aims to maximize customer satisfaction and engagement, and existing solutions to redeem points towards GM Financial balances or rental services add extra flexibility for members.
Frequently Asked Questions
What is the GM Rewards Program?
The GM Rewards Program is a loyalty initiative that allows customers to earn and redeem points for purchases related to GM vehicles and services.
How does the GM Rewards Mastercard work?
The GM Rewards Mastercard enables cardmembers to earn points on everyday purchases, which can then be redeemed for various GM-related benefits.
What benefits do customers receive with the new Mastercard?
Cardmembers enjoy bonus points, reward points on purchases, unlimited earning potential, and other exclusive advantages tailored to enhance their experience.
Can GM Rewards points be transferred between members?
Yes, the program allows members to gift or transfer points to one another, expanding the scope of earning and redemption.
Are there any upcoming changes to the GM Rewards Program?
Yes, GM is set to launch the GM Business Mastercard specifically designed for business customers, which will offer additional earning and redemption features.
