Gannett and BetMGM Announce Exciting New Partnership
Gannett Co., Inc. (NYSE: GCI) has officially announced a dynamic multi-year partnership with BetMGM, a well-known leader in the sports betting and iGaming sectors. This collaboration aims to provide a top-notch online sportsbook and casino experience, leveraging the vast reach of USA TODAY Sports, which serves a diverse audience.
Broad Digital Reach
As part of this partnership, BetMGM will become the go-to source for sports betting odds and information across the USA TODAY Network, which engages over 44 million sports fans. With the rising interest in sports betting, particularly during the ongoing football season, this collaboration is positioned to significantly enhance the betting experience for enthusiasts nationwide.
Leadership Insights
Michael Reed, Gannett’s Chairman and Chief Executive Officer, shared his enthusiasm about this partnership. He remarked, “We’re excited to unveil a reimagined partnership with BetMGM, a reliable operator in the sports betting field. We believe that BetMGM enhances our existing partner portfolio and will help us drive additional audience growth and engagement.”
On the other hand, Adam Greenblatt, the CEO of BetMGM, said, “BetMGM is excited to collaborate with Gannett and the USA TODAY Network. Their unparalleled reach, both locally and nationally, enables us to engage with a vast audience.” This shared excitement indicates a bright future for both companies in the realm of sports engagement.
Integration of Betting Odds into Content
This unique agreement will integrate BetMGM’s sports betting odds within game-related stories, supplying fans with important information like betting odds, moneylines, spreads, and over/unders. A special feature known as “Bet Now” will streamline access to these betting options, encouraging a smooth interaction between content and betting.
Commitment to Responsible Gaming
As BetMGM expands, they continue to stress their dedication to responsible gaming. The company offers valuable resources to ensure that customers enjoy gaming in a responsible manner. This includes their GameSense program, which is designed to inform and educate players on responsible gambling practices. Users can expect the same supportive gaming environment online as they would enjoy at MGM Resorts properties.
About Gannett
Gannett Co., Inc. (NYSE: GCI) is a diversified media organization committed to empowering communities. With a mission to enhance lives through journalism, Gannett reaches audiences across the nation via the USA TODAY NETWORK. The company strives to deliver reliable content across a wide range of media platforms, inspiring, informing, and connecting audiences effectively.
About BetMGM
BetMGM has quickly become a key player in sports betting and online gaming, resulting from a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT). Headquartered in New Jersey, BetMGM offers a wide array of sports betting and online gaming options powered by innovative technology and extensive market access, delivering an entertaining experience to players.
Frequently Asked Questions
What is the nature of the partnership between Gannett and BetMGM?
The partnership focuses on delivering top-tier sports betting and casino experiences via integration into the USA TODAY Network.
How will this partnership benefit sports fans?
Fans will have access to seamless betting options, odds, and insights within sports content, enhancing their overall engagement.
What resources does BetMGM offer for responsible gaming?
BetMGM provides tools and programs like GameSense to help customers play responsibly, ensuring a safe gaming environment.
Where can fans find BetMGM's betting odds?
BetMGM's odds will be available integrated into relevant sports stories and articles across the USA TODAY Network.
What brands are included in Gannett's portfolio?
Gannett's portfolio includes renowned brands such as USA TODAY and multiple local media organizations dedicated to informing communities.
