GAC INTERNATIONAL Unveils Strategic Plans and New Models
The excitement at the 46th Bangkok International Motor Show was palpable as GAC INTERNATIONAL made significant announcements, revealing its forward-thinking plans to enhance mobility in the region.
Introducing the "One GAC 2.0" Strategy
At the heart of GAC INTERNATIONAL's ambitions lies the "One GAC 2.0" strategy, which outlines a comprehensive global upgrade plan. This initiative is designed to bolster market integration by focusing on customization and the unique needs of local consumers.
Building a Robust Vision
The vision encapsulated in this strategy aims to establish GAC as a world-class automotive brand. Combining innovation with reliability, GAC aligns itself to promote a high-tech, quality-driven image among consumers worldwide.
Key Actions to Drive Global Expansion
The plan outlines five critical actions designed to enhance GAC's global competitiveness: product development, smart manufacturing advancements, expanding sales channels, improving services, and creating eco-friendly mobility solutions. These initiatives reinforce GAC's commitment to innovation and customer satisfaction.
The Thailand Action Plan: Commitment to Local Integration
Firmly focused on local market engagement, GAC's Thailand Action Plan is an essential component of their strategy. It signifies GAC's dedication to operating "In Thailand, for Thailand," which not only enhances service quality and accessibility but also enriches the consumer experience.
New Model Rollout and Expansion Plans
The exciting launch of the AION UT and M8 PHEV marks a new chapter for GAC in the region. With pre-sales already underway, these models are designed to set benchmarks in their respective categories. Additionally, GAC plans to fortify its presence by establishing 80 new dealerships across Thailand by 2025.
Enhancing Customer Experience
To ensure superior service delivery, GAC will implement the GAC INTERNATIONAL Sales Service Standard System (GSSW) across Thailand. New models will also be introduced in the Thailand Smart Factory, reflecting GAC's commitment to local production.
Investing in Future Mobility Solutions
GAC's vision doesn't stop at just selling cars. They are also advancing the "One Hundred Cities, One Thousand Charging Stations" plan, which includes establishing the Bangkok Power Battery Service Center and developing two mobility centers to support electric vehicle users.
Collaboration for Talent Development
Realizing the need for skilled professionals in the new energy sector, GAC has partnered with Rajamangala University of Technology Isan to create Thailand's first international talent development center focused on new energy. This collaboration highlights GAC's commitment to nurturing future leaders in the field.
From Product Export to Ecosystem Innovation
The shift from a traditional product-focused approach to an ecosystem-centered strategy showcases GAC's adaptability. The "One GAC 2.0" plan, paired with the Thailand Action Plan and new model introductions, positions GAC INTERNATIONAL as a pivotal player in enhancing consumer experiences in Thailand and across Southeast Asia.
Frequently Asked Questions
What is the "One GAC 2.0" strategy?
The "One GAC 2.0" strategy is a global upgrade plan that focuses on enhancing market integration and customer-centric innovation through five key initiatives.
What new models did GAC INTERNATIONAL unveil?
GAC INTERNATIONAL unveiled the AION UT and M8 PHEV, which are currently available for pre-sale.
How many dealerships does GAC plan to open in Thailand?
GAC plans to open 80 new dealerships across Thailand by the year 2025.
What steps is GAC taking to enhance customer service?
GAC will implement the GAC INTERNATIONAL Sales Service Standard System (GSSW) to improve customer experience and service efficiency.
Is GAC INTERNATIONAL involved in local talent development?
Yes, GAC has partnered with Rajamangala University of Technology Isan to create a talent development center, focusing on new energy skills in Thailand.
