Furlani Foods and Cole's Unite for Garlic Bread Expansion
Furlani Foods Merges with Cole's Quality Foods
In an exciting development for the frozen food market, Furlani Foods has announced its plans to acquire Cole's Quality Foods. This strategic move combines two powerhouse brands known for their excellence in the garlic bread niche, poised to create a dominant force in both retail and foodservice sectors.
The Significance of the Acquisition
The partnership between Furlani Foods and Cole's Quality Foods marks a significant advancement in the garlic bread category. This merger is expected to enhance production capabilities and drive innovation, providing numerous benefits to customers and consumers alike.
Furlani Foods: The Leading Garlic Bread Producer
Furlani Foods has established itself as a prominent player in the garlic bread industry. The company offers a variety of products, including garlic Texas toast, loaves, rolls, breadsticks, and bread knots. With facilities located in Mississauga, Ontario, and Oak Creek, Wisconsin, Furlani caters to a vast network of retailers, offering both brand-name and private label options. Notably, Furlani is recognized as the number one brand of pre-packaged garlic breads in Canada.
A Brief History of Cole’s Quality Foods
Founded in 1943, Cole's Quality Foods has a rich heritage of pioneering frozen garlic bread in North America. The company continually innovates within the frozen bakery sector, introducing unique products such as twisted and cheese-filled garlic breadsticks. With production sites in Muskegon, Michigan, and North Liberty, Iowa, Cole's products appeal to consumers across the United States under its recognized brand name.
Leadership Insights on the Merger
Jonathan Kawaja, CEO of Furlani Foods, expressed his enthusiasm for the acquisition, stating, "We are proud to bring Cole’s, its brand, and its long history into the Furlani family. Combining these companies means we can bring our customers an expanded product line, greater capacity, and improved service. It supports our ability to grow, ensuring a bright future." This sentiment highlights Furlani's commitment to innovation and customer service.
Synergies and Future Opportunities
The merger is expected to generate significant efficiencies and innovations that will enhance consumer experience and satisfaction. Ongoing operations will remain under the Furlani Foods name, with Jonathan Kawaja continuing to lead as CEO. The main operational hub will stay in Mississauga, Ontario, ensuring continuity in their business strategy.
Shared Values and Vision
Scott Devon, CEO of Cole’s, shared his optimism for the future, stating, "This acquisition is a combination of two enduring, family-founded companies and trusted consumer brands. We are aligned on dedication to customer service, quality, innovation, and sustainability. This is good news for the future of the company, our customers, and ultimately our consumers." Both leaders emphasize the shared commitment to product quality and customer satisfaction.
Looking Ahead
Pending regulatory approvals, this transaction is anticipated to conclude in the first quarter of 2025. The market will be watching closely as these two entities consolidate their strengths to offer enhanced value to their consumers.
About Furlani Foods
Furlani Foods was established in 1984, starting as a family baking business, and has since flourished into a leader in the frozen garlic bread market. Their products are available under their own brands and are utilized as private label offerings and foodservice solutions. Recent investments by Entrepreneurial Equity Partners of Chicago alongside the Kawaja family underline the company’s strong growth trajectory. Further information about Furlani Foods can be accessed through their official portal.
Frequently Asked Questions
What prompted Furlani Foods to acquire Cole's Quality Foods?
The acquisition seeks to combine strengths, enhance production capabilities, and expand product offerings in the garlic bread category, benefiting consumers and retailers.
How will the merger affect Furlani Foods' operations?
Furlani Foods will continue to run as the parent company, maintaining its operational base in Mississauga and focusing on innovation and service enhancements.
What products are offered by Furlani Foods?
Furlani Foods provides a range of frozen garlic bread products, including garlic Texas toast, rolls, breadsticks, and more, catering to both retail and foodservice customers.
How long has Cole's Quality Foods been in the market?
Cole's Quality Foods was established in 1943 and has played a pivotal role in bringing frozen garlic bread to the North American market.
When is the acquisition expected to be completed?
The merger is anticipated to close in the first quarter of 2025, pending the necessary regulatory approvals.
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