Frazil Recognized as a Leading Company in Growth
The company has achieved a remarkable milestone by ranking No. 36 on the Utah 100 list for 2025. This marks an impressive jump from No. 44 in 2024 and No. 64 in 2023, showcasing its consistent performance among the top businesses in Utah for three consecutive years.
Celebrating Achievement
Frazil, celebrated as the largest slush brand in the U.S. and the creator of the popular convenience-store frozen drink, is thrilled to announce its position on the esteemed 2025 MountainWest Capital Network (MWCN) Utah 100 list. This recognition highlights the company's exceptional growth trajectory and the dedication of its talented team.
CEO Kyle Freebairn expressed pride in the company's achievements, stating, "We're honored to be recognized among Utah's fastest-growing companies once again. This recognition reflects the dedication, innovation, and hard work of our entire team. It highlights our steady growth and continued momentum as we expand our reach nationwide."
Understanding the Utah 100 Awards
The Utah 100 Awards are organized annually by MountainWest Capital Network to celebrate the most dynamic businesses across various industries in Utah. Rankings are based on a unique formula that takes into account both revenue-percentage growth and total-dollar growth over the past five years.
Key Growth Initiatives
In 2025, Frazil experienced significant growth aided by several strategic initiatives aimed at enhancing its market presence:
Expanding Reach
The acquisition of Trident Beverage represents a pivotal moment for Frazil, allowing the company to expand its presence in K–12 schools across the nation and broaden its foodservice beverage portfolio.
Innovative Promotions
Frazil brought back the much-loved Free Frazil Friday, treating consumers to 1.7 million free cups of their famous slushy throughout the summer, thereby reinvigorating customer interest.
Unique Marketing Strategies
The introduction of Café Tango Tuesday, offering free frozen coffee drinks every Tuesday in August, showcases Frazil’s creative marketing approach to attract more customers.
Strategic Acquisitions
By acquiring Alligator Ice, Frazil has strengthened its leadership position within the convenience-store beverage segment and enhanced its distribution capabilities across its network.
Frazil's Strong Market Position
With more than 50,000 Frazil machines in operation across the United States, along with a diverse range of frozen beverage options, Frazil has solidified its status as a leader in the industry. The company is experiencing robust consumer demand and expanding its product offerings, which include its flagship Frazil frozen slushies, Frazil Energy, and the Café Tango frozen coffee.
Freebairn emphasized the importance of partnerships, stating, "This recognition is a reflection of our team's hard work and the strong partnerships we've built with retailers and customers across the country. We're excited to keep building on this momentum."
About Frazil
Frazil stands as the number one slush brand in the United States, boasting over 50,000 machines operating in various venues, including convenience stores, movie theaters, amusement parks, and educational institutions. Known for its distinct texture and vibrant flavors, Frazil transforms the frozen drink experience, making it an appealing choice for many customers. The company's offerings extend beyond its acclaimed slushies to include the highly regarded Café Tango frozen coffee beverage, offering various exciting choices for diverse tastes.
Frequently Asked Questions
What is Frazil known for?
Frazil is recognized as the leading slush brand in the U.S., known for its vibrant flavors and signature textures in frozen beverages.
How did Frazil perform in the Utah 100 list?
Frazil ranked No. 36 in the 2025 Utah 100 list, demonstrating a rise from previous years and showcasing its growth trajectory.
What key acquisitions did Frazil make?
Frazil acquired Trident Beverage and Alligator Ice to enhance its market presence and diversify its beverage offerings.
What special promotions has Frazil introduced?
The company revived Free Frazil Friday and launched Café Tango Tuesday, offering free beverages to engage customers.
How many Frazil machines are in operation?
Frazil operates over 50,000 machines across various venues in the U.S., including convenience stores and entertainment centers.
