Frameplay Welcomes Amanda Rubin as Global Head of Revenue
Frameplay, a notable leader in in-game advertising solutions, is thrilled to announce the recent appointment of Amanda Rubin to the position of Senior Vice President of Revenue. With a solid background in media and marketing, Amanda is set to spearhead the company's global revenue strategy, steering it toward an era of remarkable growth and innovation.
A seasoned executive in the gaming, digital, and entertainment landscapes, Amanda brings extensive experience to Frameplay. Her expertise is particularly relevant as the company continues to expand its reach within the gaming sector, an industry that has become increasingly influential in consumers' daily lives.
Sandy Shanman, the CEO of Frameplay, expresses great enthusiasm about this new addition to the team, stating, "Amanda has demonstrated expertise and an innovative spirit in the game advertising space. It was apparent from our first encounter that her sharp intellect and interpersonal skills would add immense value to our organization. As our platform now encompasses over 5,000 games and a growing lineup of Fortune 500 brands, this is the perfect moment to have Amanda on board."
Amanda's impressive career began over a decade ago at Electronic Arts, where she pioneered the integration of dynamic brand placements into game environments. Her remarkable skills were further honed during her nearly five years at Enthusiast Gaming, where she served as EVP of Growth. In this role, Amanda oversaw significant operations across sales and marketing and played a crucial role in establishing the firm as the leading gaming media lifestyle platform in North America, thereby driving consistent revenue increases.
Most recently, Amanda held the position of Chief Revenue Officer at Wildfire, where she fostered authentic engagement between brands and Discord communities through innovative, community-centric marketing strategies. Additionally, she continues to serve as an advisor in the space, sharing her insights and expertise.
"For me, joining Frameplay signifies a return to my roots, the in-game ecosystem where my gaming career commenced. Today, gaming stands as the most engaging entertainment medium, embodying a vital channel that warrants investment comparable to other major digital avenues. Frameplay is at the forefront of evolving in-game advertising, allowing brands to connect with players in the environments where they are most engaged. This moment truly feels like a full-circle experience as we approach the point where in-game advertising can become the predominant platform for digital ad spend," shares Amanda Rubin.
As part of this exhilarating journey, Frameplay welcomes Amanda during Advertising Week New York, a cornerstone event celebrated for its focus on advertising innovation. This event marks the launch of Frameplay's inaugural Gaming Summit and happy hour, scheduled to take place shortly. Attendees will have an exclusive chance to network with industry leaders who are shaping the future landscape of in-game advertising and to connect with Frameplay's expanding team.
About Frameplay
Frameplay is recognized as an award-winning marketing technology provider that empowers brands, agencies, and platforms to intricately weave advertising into video game environments without disrupting the gaming experience for players. A commitment to seamless integration ensures that player engagement remains paramount while delivering valuable advertising opportunities.
For more information about Frameplay and its offerings, visit www.frameplay.com.
Press Contact:
Beth Wan
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Frequently Asked Questions
What role has Amanda Rubin taken at Frameplay?
Amanda Rubin has been appointed as the Senior Vice President of Revenue.
What experience does Amanda bring to Frameplay?
Amanda has extensive experience in media, marketing, and the gaming industry, previously working at Electronic Arts and Enthusiast Gaming.
Why is Amanda's appointment significant for Frameplay?
Her expertise in in-game advertising and strategic marketing is crucial for advancing Frameplay's revenue growth.
What is Frameplay's primary business focus?
Frameplay specializes in integrating in-game advertising solutions that enhance gameplay without disrupting player experiences.
What events is Frameplay hosting during Advertising Week?
Frameplay is hosting its inaugural Gaming Summit and happy hour as part of Advertising Week New York.
