Fortrex Launches as a Leader in Food Safety
Fortrex, formerly known as PSSI, has redefined its brand identity to reflect a new era of growth and innovation in the food safety sector. The company's commitment to protecting the food supply across North America remains at the forefront of its mission. This transformation aligns with the company's long-standing dedication to safety, integrity, and unparalleled customer service.
A Stronger Commitment to Safety and Excellence
The rebranding to Fortrex not only signifies a new name; it embodies a revitalized commitment to the company's core values. With decades of experience in the food safety industry, Fortrex represents a robust defense against harmful contaminants, ensuring that food processing facilities operate safely and efficiently.
The Vision Behind Fortrex
Fortrex's new visual identity includes a logo featuring an "X," symbolizing its mission to eliminate contaminants and enhance food safety measures. This change recognizes the dedication of the Fortrex team, whose efforts are crucial in maintaining cleanliness and safety across North America's food processing landscape.
Leadership Insights on the Brand Evolution
Tim Mulhere, the CEO, articulated this vision, stating, "At Fortrex, we are the first line of defense for our customers, driven by consumer safety, customer service, and compliance. Our refreshed identity is more than just a new look; it’s a bold step forward that reflects our unwavering commitment to our customers, employees, and our core beliefs." This declaration marks Fortrex's dedication to advancing service excellence and driving innovation in the food safety domain.
Expanding Their Reach Across North America
As a premier partner to large and small processing plants serving the poultry, pork, beef, and seafood industries among others, Fortrex's recent move to new headquarters enhances its operational capabilities. The strategic location in Atlanta is set to improve accessibility and operational efficiency, ensuring better service to clients in a region recognized for its thriving poultry industry.
About Fortrex
Fortrex stands out in the sanitation solutions market, delivering technology-driven innovations that not only help clients avoid preventable safety issues but also provide real-time results. Their team of skilled professionals, including food sanitors, microbiologists, technical experts, and engineers, is dedicated to maintaining USDA, FDA, and CFIA processing facilities in pristine condition. The focus is always on keeping these facilities clean, safe, and audit-ready.
About Safe Foods
Safe Foods, a division of Fortrex, complements this mission by providing high-quality chemical solutions, innovative equipment, and analytical software that aids food processing partners globally. This continued partnership emphasizes Fortrex’s global commitment to ensuring the highest standards in food safety.
Frequently Asked Questions
What is Fortrex?
Fortrex is the new brand identity of the leading food safety solution provider previously known as PSSI, focusing on protecting food supplies.
Why did PSSI change its name to Fortrex?
The change reflects a renewed commitment to innovation and core values like safety and integrity in the food safety industry.
What are Fortrex’s primary services?
Fortrex provides sanitation solutions, ensures food safety in processing facilities, and offers real-time analytics to clients.
How does Fortrex ensure food safety?
Fortrex utilizes advanced technology and a skilled workforce to identify and mitigate food safety risks in various industries.
Where is Fortrex headquartered?
Fortrex recently moved its headquarters to Atlanta, enhancing its operational efficiency in serving clients across North America.
