Forrester Unveils a New Decisions Service for Data, AI, and Analytics
Forrester, the research and advisory firm, has announced a new service built to help leaders working in data, AI, and analytics make better choices faster. It lands at a moment when organizations are trying to turn artificial intelligence from a promising idea into repeatable growth and day?to?day innovation.
Keeping Pace with Fast-Moving Technology
Technology is shifting quickly, and staying competitive means adapting just as quickly. Forrester’s new service is aimed at chief data officers (CDOs) and technology leaders who need to align strategy with what’s actually happening in data and AI right now. The focus is practical: put a strong foundation in place so AI can inform decisions reliably, not just occasionally.
Why Data Now Sits at the Center of Growth
Many large enterprises are expected to see chief information officers (CIOs) partner more closely with chief data officers in the year ahead. The reason is straightforward: disciplined data management paired with AI is increasingly viewed as core to how businesses grow, operate, and improve customer experiences.
Bringing Data and AI Governance Together
Recent findings indicate that roughly 40% of regulated entities will concentrate on unifying their data and AI governance programs. The goal is alignment: connect governance to business objectives and regulatory needs so operations run more smoothly and decisions hold up under scrutiny.
What Forrester Decisions for Data, AI & Analytics Covers
Forrester’s new research service, Forrester Decisions for Data, AI & Analytics, is designed to help leaders and their teams act on their most pressing priorities. Those priorities include:
- Activating effective data and AI strategies — define clear outcomes and link them to execution.
- Designing modern data platforms and applications — build the technical backbone that supports scale and agility.
- Developing governed data and AI products — create solutions with built?in accountability and control.
- Enhancing decisions through business intelligence — turn data into insight that people can use every day.
- Driving innovation with artificial intelligence — experiment, learn, and operationalize what works.
- Cultivating an adaptive organizational culture — help teams adopt new ways of working and keep improving.
Guidance from Forrester Leaders
Sharyn Leaver, Forrester’s chief research officer, underscored the central role of a solid data foundation. “To drive AI-powered innovation, enterprise leaders need to build a solid foundation for success with clear business objectives and foster a culture of data-driven decision-making throughout the organization.” The message is simple: start with intent, measure what matters, and let data habits spread across the company.
Availability and What’s Included
The Forrester Decisions for Data, AI & Analytics service will be available to clients in late 2024. It brings together tools, research, and actionable frameworks intended to help leaders strengthen their organizations’ data capabilities and move from pilots to durable results.
Research within the service will explore topics such as:
- Effective team-building strategies for data and AI — structure roles, skills, and collaboration for impact.
- The role of generative AI in modern business — understand where it helps and how to use it responsibly.
- Data governance as the backbone of insights-driven organizations — make quality, trust, and compliance part of the workflow.
- Identifying architectural patterns that facilitate data-driven outcomes — choose patterns that support speed, resilience, and clarity.
About Forrester Research
Forrester (NASDAQ: FORR) is a global research and advisory firm. Its proprietary research and deep expertise help leaders in technology, marketing, sales, and product management pursue growth with confidence. The company’s insights draw on extensive consumer surveys and a rigorous methodology that supports innovation across industries—turning complex questions into decisions people can act on.
Frequently Asked Questions
What is Forrester Decisions for Data, AI & Analytics?
It’s a research service that equips leaders with guidance, tools, and frameworks to strengthen data management and AI capabilities, so teams can make better decisions and deliver consistent business outcomes.
When will the service be available?
Forrester plans to make the service available in late 2024.
Who will benefit from this service?
Chief data officers, CIOs, and technology leaders who want to align strategy, governance, and delivery across data and AI initiatives will find it especially useful.
What priorities does the service address?
It focuses on activating data strategies, building modern platforms and applications, governing data and AI products, improving decision-making with business intelligence, advancing AI-driven innovation, and fostering an adaptive culture.
Why does data governance matter here?
Good governance keeps data and AI efforts aligned with business goals and regulatory requirements, improving trust in the results and smoothing day?to?day operations.
