Kris Moon Appointed COO of a21
Kris Moon, known for his remarkable 17-year tenure at the James Beard Foundation, is stepping into the role of Chief Operating Officer at a21, an agency renowned for curating standout food, music, and art festivals. Moon's experience and leadership at the prestigious foundation make him a significant addition to a21 as the agency gears up for global growth.
About a21's Vision
As a21 prepares to expand its influence, it has built a reputation for turning imaginative concepts into unforgettable live experiences. The agency, comprised of a talented team of creatives and event builders, has been at the forefront of organizing some of the country's largest culinary celebrations. With a commitment to delivering extraordinary events, a21's firm focus encompasses various sectors, including event operations, marketing, and partnership development.
Growth and Expansion
Since the end of 2020, a21 has witnessed remarkable growth, expanding its workforce from just eight employees to nearly 100 across the globe. In the last year, the agency has collaborated with over 3,000 professionals, including renowned chefs and mixologists, effectively enhancing its stature in the industry. Its work with major culinary festivals has undoubtedly laid the groundwork for further expansion into new markets.
Diverse Festival Portfolio
a21's foundation was built by its involvement in well-known events such as the South Beach Wine & Food Festival and the New York City Wine & Food Festival. As it moves forward, the agency is embarking on an exciting journey to launch new festivals and experiences in previously untapped markets, signaling a transformative period for both the company and its clients.
Strategic Acquisitions and Partnerships
To strengthen its position, a21 has made several strategic acquisitions, including the Atlanta Food & Wine Festival and Art Market Productions. These acquisitions not only broaden a21's operational capabilities but also enhance its portfolio with managed assets like the Pebble Beach Food & Wine Festival and the upcoming Puerto Rico Wine & Food Festival. Plans for expansion into Canadian and European markets are also underway, further solidifying a21's international reach.
Kris Moon’s Background
Kris Moon's journey began at the James Beard House, where he focused on operations and events. His contributions have been noteworthy, notably increasing the Foundation's revenue exponentially over his tenure. His deep industry connections and a solid understanding of the culinary landscape equip him uniquely for his new challenges at a21.
Looking Ahead
As he transitions to his role as COO, starting in early 2025, Moon's focus will be on overseeing operations across all divisions and steering the company's financial performance. Collaborating closely with a21's CEO, Brett Friedman, Moon aims to elevate the agency amidst the backdrop of expanding into new international markets.
Frequently Asked Questions
Who is Kris Moon?
Kris Moon is the former president and COO of the James Beard Foundation, now appointed as COO of a21.
What is a21 known for?
a21 specializes in creating unique live experiences, including food, music, and art festivals across various markets.
When does Kris Moon start at a21?
Kris Moon will begin his role as COO in January 2025.
What has a21 achieved during its recent growth?
Since 2020, a21 has expanded its team from eight to nearly 100 employees and has collaborated with over 3,000 food industry professionals.
Is a21 planning to expand internationally?
Yes, a21 is actively planning to extend its operations into Canadian and European markets.
