Force Marketing Gains Recognition in the Automotive Industry
Atlanta – Force Marketing, a pioneering force in the automotive marketing and technology sector, has been acknowledged as a 2025 Georgia Fast 40 honoree by ACG Atlanta. Alongside this achievement, CEO John Fitzpatrick has been named a finalist for Ernst & Young’s Entrepreneur of the Year in the Southeast Region. These accolades underscore a significant moment in the company’s journey, reflecting their rapid and sustained growth, which has begun to capture the attention of industry professionals.
Growth Driven by Client Retention
Fitzpatrick expressed pride in their impressive 25% growth each year for the past three years, but highlighted the company’s 95% client retention rate as a more significant indicator of success. “This retention rate is vital to our momentum,” he noted. “Our original equipment manufacturer (OEM) and dealer partnerships are flourishing, and we're always onboarding new dealers, making these recognitions all the more special.”
Technological Innovations Changing the Landscape
Force Marketing is known for its innovative approaches, leveraging a unified data technology stack that includes the automotive-specific Customer Data Platform (CDP), Audience IQ. This advanced technology supports both variable and fixed operations, enhancing the effectiveness of their marketing strategies. The acquisition of Gulf States Marketing (GSM), a long-time marketing partner for Gulf States Toyota, marked a pivotal moment for the company in 2021, allowing for greater depth in after-sales loyalty and lifecycle marketing.
Comprehensive Solutions for Automotive Dealers
Through Audience IQ, Force offers a robust suite of services, including DRIVE, which targets pre-market and in-market audiences through streaming CTV. Additionally, their solutions encompass Conquest Connect, Recapture, and ATOM, all designed to empower dealers with proprietary audience targeting and dynamic creative solutions. This suite aims to boost retention across all dealership departments, delivering value on multiple fronts.
A Team Built for Success
Fitzpatrick attributes their growth and innovative success to a dedicated team, stating, “Our team’s world-class retention, above 95% for the past three years, has allowed us to operate fully in a remote environment with 115 members spread over 21 states and growing.” He believes the team’s efforts are the driving force behind the company’s milestones, innovations, and overall client success.
Looking Ahead: Evolving Dealer-Customer Relationships
As Force Marketing continues to expand and generate concrete results for OEMs and dealer groups nationwide, it is clear that their evolution represents more than mere growth; it signifies a transformation in how dealerships interact with their customers. The industry is witnessing a shift, and Force Marketing is at the forefront of that change.
About Force Marketing
Established in 2006, Force Holdings, LLC stands as a leading marketing technology provider in the automotive landscape, encompassing brands such as Force Marketing, WeDrive Automotive, and Gulf States Marketing (GSM). Based in Atlanta, Georgia, with over 110 team members deployed nationwide, the Force Family of Brands is committed to building partnerships with dealers and OEMs to enhance return on advertising spend (ROAS), accelerate market introduction, and improve long-term customer value metrics. Learn more about their comprehensive suite of tech-enabled products at ForceMKTG.com.
Frequently Asked Questions
What recognitions has Force Marketing received in 2025?
Force Marketing has been named a 2025 Georgia Fast 40 honoree and CEO John Fitzpatrick is a finalist for Ernst & Young’s Entrepreneur of the Year in the Southeast.
How has Force Marketing achieved its growth?
The company has experienced consistent 25% growth annually, credited to a high client retention rate and the expansion of partnerships with OEMs and dealers.
What technological solutions does Force Marketing provide?
They offer a unified data technology stack, including the Audience IQ CDP, which supports dealer operations with targeted marketing solutions and audience analytics.
What is considered the foundation of Force Marketing’s success?
Their remarkable client retention rate of 95% and a dedicated team operating across 21 states are crucial to their ongoing success.
What is Force Marketing’s goal for the future?
Force aims to evolve the relationship between dealerships and customers, enhancing how they connect and engage with one another.
