Fluent, Inc. Improves Personalization Through New Identity Graph
Fluent, Inc. (NASDAQ: FLNT), a prominent player in commerce media solutions, has unveiled its advanced Fluent Identity Graph designed to elevate personalization and deliver superior results for advertisers, partners, and consumers alike. This significant development illustrates Fluent's commitment to harnessing innovative technology to refine marketing strategies in the rapidly evolving digital landscape.
With a solid track of 14 years in customer acquisition, Fluent's identity graph is pivotal in distinguishing the Company in a fiercely competitive market. Using an extensive database built from direct consumer insights and behavior analysis, Fluent integrates cutting-edge technology and AI capabilities to ensure the precise delivery of ads, which directly correlates with enhanced return on ad spend for its media partners and advertisers.
Partnership with Experian for Enhanced Consumer Insights
To further augment its capabilities, Fluent has joined forces with Experian, a global leader in data and technology. This partnership aims to enhance Fluent's proprietary identity graph by incorporating valuable first- and second-party identity data, allowing for richer insights into U.S. consumers. The integration of Experian's comprehensive identity data with Fluent's database of over 200 million first-party profiles creates a more holistic and privacy-compliant perspective on consumer identities across various channels and devices.
This merger of data resources boosts targeting accuracy, enhances the relevance of advertisements, and results in an observable increase in revenue per transaction. Brian Silveri, Senior Product Manager at Fluent, expressed that this integration plays a vital role in their strategic advantages in the market, ensuring that they deliver optimized and personalized post-purchase offers.
Strategies for Enhanced Campaign Performance
Fluent employs cutting-edge AI technology that effectively analyzes and ranks the most relevant post-transaction offers based on consumers' behavior, purchasing intentions, and conversion signals. This approach facilitates personalized experiences for consumers, yielding greater advantages for partners, and fostering scalable growth opportunities for brands. With this full-funnel performance strategy, Fluent not only enhances personalization but also contributes to a significant increase in advertising effectiveness.
In the words of Adrian Stack, Chief Product Officer at Fluent, "The Fluent Identity Graph builds on over 14 years of experience fostering robust relationships between consumers and advertisers within our performance marketplace." By leveraging Experian’s expertise in identity resolution, Fluent aims to enhance partner and advertiser capabilities in understanding, accessing, and converting high-intent audiences more efficiently.
The Future of Commerce Media Solutions
The launch of the enhanced Fluent Identity Graph aligns with the company’s broader investments in AI-driven innovation. This strategic initiative promises to create additional value for partners by improving monetization opportunities throughout the customer journey and fostering sustainable growth in the long run.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) stands as a leader in commerce media solutions, adeptly connecting high-profile brands with engaged consumer bases. By leveraging exclusive advertising inventory alongside robust first-party data and proprietary machine learning, Fluent drives additional revenue streams for its partners while empowering advertisers to acquire their most valuable customer segments effectively. Established in 2010, Fluent utilizes its profound expertise in performance marketing to boost monetization while enhancing consumer engagement at critical stages of the customer journey.
Contact Information
For inquiries regarding investments, please contact:
Fluent, Inc.
InvestorRelations@fluentco.com
Frequently Asked Questions
What is the purpose of Fluent's Identity Graph?
The Fluent Identity Graph is designed to enhance personalization and optimize advertising performance by utilizing vast amounts of consumer data.
How does Fluent achieve better ad targeting?
Fluent merges its first-party consumer profiles with Experian's identity data to create a comprehensive view of consumer identities across channels.
What advantages does AI provide in Fluent's offerings?
AI helps Fluent rank and serve the most relevant post-transaction offers, improving personalization and driving higher conversion rates.
What makes Fluent’s solutions unique?
Fluent’s extensive experience in customer acquisition and its focus on integrating advanced data resources set it apart in the commerce media landscape.
How can stakeholders reach Fluent for inquiries?
Stakeholders can contact Fluent’s investor relations through their dedicated email for any investment-related questions.
