Exciting Launch of Wandr™ Brand in New York
FLUENT Corp. (CSE: FNT.U) (OTCQB: CNTMF) is making waves in the cannabis industry with the introduction of its innovative brand, Wandr, targeted at the New York adult-use market. This launch brings a unique line of edibles, with a highlight on Wandr Live Rosin Chews, which are not just ordinary snacks but a premium, solventless option designed for wellness and enjoyment.
Growth Strategy for Wandr Brand
The decision to expand Wandr into New York is a significant step for FLUENT. The company is focused on scaling high-volume brands through strategic partnerships with both owned and third-party retailers. By collaborating with ENTourage, FLUENT ensures that Wandr products will be accessible across many adult-use retail stores throughout the state, setting the stage for a successful market entry.
Product Innovation with Wandr Live Rosin Chews
Wandr Live Rosin Chews stand out due to their natural composition. These vegan chews contain no artificial colors and are crafted using solventless live rosin, which helps retain the full spectrum of cannabinoids and terpenes. Consumers can look forward to a delightful array of flavors—both sweet and sour—and an initial offering of 10mg of THC per chew, with more formulations on the horizon designed to enhance effects.
CEO’s Vision for Market Presence
Robert Beasley, the CEO of FLUENT, expressed his enthusiasm about this expansion, stating that it underscores the company's strategic vision to support the burgeoning retail market in New York. With ENTourage’s growing network of retail partners, FLUENT aims to scale the Wandr brand effectively within this dynamic adult-use market. This strategic move not only enhances FLUENT’s brand portfolio but also increases its margin potential, positioning the company for substantial growth through differentiated product offerings.
About Wandr™
The Wandr brand is more than just a name; it represents a promise to consumers looking for elevated experiences. The products under this brand are designed to enhance journeys, providing targeted cannabinoid blends and functional ingredients that harmonize the mind and contribute to overall well-being.
Market Strategy and Consumer Engagement
Wandr Live Rosin Chews will be available in FLUENT's retail outlets in New York, but the primary distribution strategy focuses on third-party outlets through ENTourage, maximizing exposure and consumer trial. Vic Bindi, leading the ENTourage program, emphasized the importance of listening to retail partners to ensure that the products meet customer demands effectively.
About FLUENT Corp.
FLUENT Corp. stands out in the cannabis sector as a prominent consumer packaged goods company and retailer dedicated to quality and community service. The company’s commitment to operating excellence in cultivation, production, and retail bolsters its reputation as a trusted provider in the industry. With a diverse brand portfolio including MOODS, Knack, Wandr, Bag-O, and Hyer Kind, FLUENT operates across multiple states, employing over 700 individuals across numerous cultivation and manufacturing facilities.
Investor and Media Contacts
For inquiries related to investor relations, FLUENT is accessible at investors@getFLUENT.com. Media contacts can reach out to press@getFLUENT.com. Additionally, Robert Beasley, CEO, can be contacted directly at (850) 972-8077 for any further business discussions.
Frequently Asked Questions
What is the Wandr brand introduced by FLUENT Corp.?
The Wandr brand focuses on wellness-driven cannabis-infused edibles, including the newly launched Live Rosin Chews.
Where will Wandr products be available?
Wandr products will be available in FLUENT's own retail locations in New York and through third-party distribution networks.
What are Live Rosin Chews?
Live Rosin Chews are vegan edibles made with solventless live rosin, aimed at providing a full spectrum of cannabinoids and terpenes.
What is FLUENT Corp. known for?
FLUENT is recognized for its high-quality cannabis products and commitment to operational excellence across cultivation, production, and retail.
How can the public get in touch with FLUENT?
Public inquiries can be directed to investor or media contacts via the provided email addresses.
