Flourish Forms Strategic Alliance with Mariner
In a significant development for wealth management, Flourish, a forward-thinking technology platform, has established a new enterprise relationship with Mariner, a distinguished financial services firm managing over $609 billion in assets. This collaboration aims to provide Mariner's wealth advisors access to Flourish Cash, an award-winning cash management solution.
Enhancing Wealth Advisor Services
The new agreement positions Flourish Cash to be accessible to all advisors within Mariner's expansive network. With over two decades of experience in wealth management, Mariner has built its reputation by offering an extensive range of services, including wealth planning and investment strategy tailored for high and ultra-high net worth individuals.
A Focus on Cash Management
The importance of cash management in comprehensive wealth planning cannot be overstated. CEO Max Lane emphasized that high net worth investors often reserve significant portions of their wealth in cash, which traditionally yields minimal returns and remains vulnerable to inflation and bank failures. The partnership with Mariner empowers advisors to implement effective cash management strategies to optimize their clients' asset portfolios.
Benefits of the Collaboration
Katrina Radenberg, Chief Investment Officer at Mariner, underscored the commitment to equip advisors with superior solutions. This partnership enriches their existing processes, offering seamless integration while enhancing visibility into clients' cash savings. With Flourish Cash, advisors can now provide their clients with stable, competitive rates and a secure environment for managing their reserve cash.
Supporting RIA Growth
Flourish has earned the trust of over 1,000 registered investment advisors (RIAs) managing upwards of $2.6 trillion in collective assets. The platform shifts the paradigm for RIAs from offering merely advice to executing comprehensive financial strategies that cater specifically to clients' needs. Additionally, Flourish facilitates advisors in reinforcing their branding, providing quality marketing materials, and creating holistic approaches to client management.
Company Overview: Flourish
Flourish's technology is designed to empower financial advisors and improve the financial wellbeing of clients. The platform manages over $8 billion in assets and supports a diverse array of wealth management firms. Flourish is a subsidiary of Massachusetts Mutual Life Insurance Company, often referred to as MassMutual. This relationship enhances Flourish's mission to innovate how wealth management is approached.
Company Overview: Mariner
Founded in 2006, Mariner is dedicated to redefining the financial advisory experience. Their advisors leverage a wealth of in-house expertise covering tax, estate planning, and more, allowing them to create unified wealth plans tailored to their clients' unique needs. With an impressive rise from approximately $300 million in assets at inception to over $609 billion today, Mariner continually strives to set a higher standard within the financial services sector.
Frequently Asked Questions
What is the purpose of the collaboration between Flourish and Mariner?
The collaboration aims to provide Mariner's wealth advisors with enhanced cash management solutions via Flourish Cash.
How will Flourish Cash benefit advisors and their clients?
Flourish Cash allows advisors to manage client cash reserves more effectively, offering better rates and security.
What does Flourish aim to achieve for financial advisors?
Flourish seeks to enable advisors to transition from providing advice to implementing comprehensive financial solutions.
When was Mariner founded?
Mariner was founded in 2006 and has since grown significantly in the financial services industry.
How does Mariner support its advisors?
Mariner provides its advisors with in-house expertise across various sectors to help them create unified service plans for their clients.
