Flourish Partners with Carson Group to Elevate Client Engagement
New York – Flourish, a cutting-edge platform focused on assisting registered investment advisors (RIAs) in enhancing their financial services, has formed an exciting new partnership with Carson Group. This collaboration aims to bring Flourish's innovative cash management solution, Flourish Cash, to the extensive network of Carson advisors.
Understanding Flourish and Carson Group
Flourish is specifically designed to help RIAs transition from merely providing holistic advice to implementing comprehensive financial solutions. By integrating services that focus on actualizing financial strategies, Flourish allows advisors to manage more effectively and innovate their client interactions. Carson Group, on the other hand, stands out in the financial advisory landscape with over 150 offices and around $42 billion in assets under management.
The Impact of the Partnership
This new arrangement is particularly significant as it emphasizes the essential role that cash plays in strategic client discussions. With many high-net-worth individuals holding a considerable portion of their net worth in cash, the partnership directly addresses this often-overlooked asset class. Flourish CEO Max Lane highlighted that a substantial 20% of wealth for high and ultra-high net worth investors lies in cash, typically parked in low-yield accounts. This situation often leaves investors vulnerable to the risks of inflation and bank failures.
Max Lane on Financial Optimization
Lane mentioned, "Optimizing reserve cash is crucial, yet many advisors lack a targeted solution to aid their clients effectively. Our partnership provides Carson advisors with a secure, higher-yield cash management option that can seamlessly integrate into their current workflow, resulting in better outcomes for clients and new growth opportunities for advisors. This collaboration isn't just about providing services; it's about revolutionizing the advisor-client relationship through actionable financial strategies."
Carson Group’s Commitment to Advisor Empowerment
Dani Fava, Chief Strategy Officer at Carson Group, echoed these sentiments, stating, "Our mission is to equip advisors with innovative tools that improve client outcomes and address real leasing needs. By partnering with Flourish, we enhance the capabilities of our advisors, enabling them to integrate advanced cash management solutions into their practice efficiently. This greater visibility into client cash reserves not only supports their current needs but also provides a pathway to attract new clients."
Innovative Offerings by Flourish
Flourish’s solutions are uniquely tailored for RIAs and are designed to empower financial advisors to retain and grow their clients' assets. In addition to Flourish Cash, the platform offers Flourish Annuities, an end-to-end digital annuities solution. This feature enables advisors to easily incorporate annuities into their clients' portfolios, thus diversifying investment strategies and increasing operational efficiency.
Expanding Trust and Efficiency
Over 900 RIAs managing upwards of $1.6 trillion in assets rely on Flourish to help execute their financial plans effectively and enhance their service delivery. Flourish aims not only to aid in managing unprecedented asset volumes but also to present a user-friendly interface for advisors, featuring personalized branding options and effective marketing materials.
About Flourish
Flourish is dedicated to building technology that empowers financial advisors and transforms client experiences. The platform now manages more than $7 billion in assets and is widely respected within the wealth management community. With its innovative offerings, Flourish works to drive positive retirement results and investment strategies, ensuring clients benefit from advanced financial technologies. Flourish operates under the umbrella of Massachusetts Mutual Life Insurance Company (MassMutual), showcasing its solid backing in the financial services industry.
About Carson Group
Headquartered in Omaha, Carson Group is passionate about enhancing the financial advisor profession through its comprehensive ecosystem, which includes Carson Wealth, Carson Coaching, and Carson Partners. By providing essential resources in marketing, compliance, and investment strategies, Carson Group enables advisors to flourish in their practices while managing over $42 billion in assets for more than 52,000 families.
Frequently Asked Questions
What is Flourish's main service offering?
Flourish primarily offers financial technology solutions designed to help RIAs manage client assets more effectively, including Flourish Cash and Flourish Annuities.
How does the partnership with Carson Group benefit advisors?
The partnership enhances the capabilities of Carson Group advisors by providing them with access to higher-yield cash management solutions, supporting organic growth and client retention.
Where is Carson Group headquartered?
Carson Group is based in Omaha, Nebraska, and serves financial advisors and their clients through a network of partner offices nationwide.
How much assets does Carson Group manage?
Carson Group manages approximately $42 billion in assets for more than 52,000 families.
What types of clients does Flourish serve?
Flourish serves registered investment advisors, helping them optimize their client financial outcomes and expand their investment strategies through innovative technology solutions.
