Exciting Integration between Flourish and XLR8 CRM
Flourish has recently announced an exciting new integration with XLR8, a customized version of Salesforce, designed specifically for registered investment advisors (RIAs). This integration enables RIAs to easily access essential client data, which in turn streamlines the application process for Flourish services.
Streamlining Financial Advisory Services
By combining the strengths of both platforms, advisors can leverage the wealth of data already in XLR8 to launch and prefill Flourish account applications. With Flourish Cash, clients can benefit from high-yield savings while ensuring the security of their funds through enhanced FDIC insurance provided by its Program Banks.
Enhancing Client Experience
Over 850 RIAs have successfully invited their clients to use Flourish Cash. The integration simplifies operations, allowing financial advisors to create a seamless experience for their clients. As Max Lane, the CEO of Flourish, noted, this integration is aimed at eliminating friction and enhancing the ease of onboarding clients for high-yield cash solutions.
The Benefits for Financial Advisors
As a financial advisor, having timely access to comprehensive client information is crucial. The partnership between Flourish and XLR8 aims to provide advisors with tools that enhance their service offerings and improve overall client outcomes. This collaboration highlights the growing emphasis on managing client cash effectively, especially as 92% of advisors report a rising demand for high-yield savings accounts from their clients.
A Platform Committed to Growth
With Flourish now deeply integrated into the RIA ecosystem, advisors can incorporate these products into their existing workflows while serving their clients efficiently. The platform supports over $6 billion in assets under custody and is actively used by more than 850 wealth management firms, collectively managing over $1.5 trillion in assets.
About Flourish
Flourish builds innovative technology solutions that empower financial advisors to improve client financial outcomes. The platform provides a range of investment options and is wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). For further information on Flourish's services, visit their website.
About XLR8
XLR8, offered by Concenter Services, is a highly tailored CRM solution designed specifically for financial advisory firms. The integrated system helps advisors manage client data effectively, enabling efficient workflows and enhanced service delivery.
Frequently Asked Questions
What is the purpose of the integration between Flourish and XLR8?
The integration allows RIAs to access client data from XLR8 to streamline the onboarding process and improve the overall client experience with Flourish services.
How does Flourish Cash benefit clients?
Flourish Cash offers clients a way to earn higher interest on their savings while ensuring that their funds are secure with enhanced FDIC coverage through Program Banks.
What do financial advisors gain from this integration?
Advisors gain a streamlined process that reduces onboarding friction and enhances their ability to serve clients effectively, meeting the growing interest in high-yield savings.
How many RIAs are currently utilizing Flourish?
Over 850 RIAs manage more than $1.5 trillion in assets and use Flourish to enhance their client offerings.
Who owns Flourish?
Flourish is wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual), ensuring a robust backing for its platform and services.
