Flipz® Partners with Kyle & Kristin Juszczyk to Change Tradition
The iconic chocolate-covered pretzel brand, Flipz®, is launching a bold initiative as part of its Up Your Game Day campaign. Teaming up with renowned football player Kyle Juszczyk and fashion designer Kristin Juszczyk, Flipz® aims to elevate game day snacking while addressing an interesting linguistic nuance in the sport: renaming the 'coin toss' to the 'coin flip.'
The Inspiration Behind the Movement
Game day celebrations are as much about snacking as they are about the sport itself. Ahad Afridi, the CMO for Americas at pladis, highlighted that game day snacks should reflect the excitement and rituals surrounding sports. Flipz®, with its unique combination of flavor and crunch, fits perfectly into these moments, enhancing fan experiences from the beginning to the end of the game.
With the kickoff of each match symbolized by the flipping of a coin, the brand feels it is imperative to acknowledge the proper terminology — it's time to call it the 'coin flip.' By collaborating with the Juszczyks, who embody a genuine passion for football, Flipz® seeks to create awareness around this often-overlooked term.
Engaging Fans with a National Petition
This campaign strives not only to reposition the linguistic norm but also to engage football fans through a national petition advocating for the universal use of the term 'coin flip.' Fans are encouraged to add their voices by signing, sharing, and contributing to this tasty debate long before the games commence.
“Flipz has always been a staple in our home,” said Kyle and Kristin Juszczyk. “As fans ourselves, we love how the brand resonates with the excitement and camaraderie of game day. Partnering with Flipz to champion the concept of the Coin Flip feels like a natural fit for us.”
Game Day Excitement and Prizes Await
To keep the enthusiasm alive, the Juszczyks will work with Flipz® throughout the season, sparking conversations around the coin toss versus coin flip debate while celebrating the fun of game day. The campaign is set to officially kick off across various platforms, including digital media and social channels.
On top of that, fans can anticipate exciting giveaways, such as a limited-edition Flipz-branded coin and a uniquely designed football signed by the Juszczyks themselves.
Join the Flipz Community
Interested fans can participate in the petition to help make the term 'coin flip' official. They can stay updated on campaign developments and promotions across Flipz® social media channels.
About pladis
As a rapidly growing global snacking entity, pladis prides itself on producing beloved brands including McVitie's and GODIVA, and boasts a diverse product range across sweet and savory snacks. With an impressive heritage of over 300 years of baking and confectionery skills, backed by a dedicated team of over 16,000 employees across various countries, pladis strives to deliver top-quality products worldwide.
About Flipz®
Since the 1990s, Flipz® has been captivating snack lovers with its delightful line of chocolate-covered pretzels. With an array of coatings, including Milk Chocolate, Dark Chocolate, and White Fudge, Flipz® continues to satisfy cravings with its ideal blend of sweet and salty flavors. Available widely, fans can enjoy Flipz® anytime, anywhere.
Frequently Asked Questions
What is the main goal of the Flipz Up Your Game Day campaign?
The campaign aims to shift the terminology from 'coin toss' to 'coin flip' and engage fans in this discussion through a national petition.
Who are the partners in this campaign?
Flipz® is partnering with professional football player Kyle Juszczyk and designer Kristin Juszczyk to promote the initiative.
How can fans support the petition?
Fans can join the movement by signing and sharing the petition available online, encouraging others to adopt the term 'coin flip.'
What are some benefits for fans participating in the campaign?
Fans can look forward to exciting giveaways related to the campaign, including unique Flipz-themed merchandise.
Where can I find more information about Flipz®?
For more details about Flipz® and their product offerings, visit their official website or follow their social media channels.
