Innovative Partnership Enhances Branded Calling Experience
In an exciting development for businesses and consumers alike, First Orion, TNS, and TransUnion have embarked on a groundbreaking partnership that is transforming the landscape of branded calling in the United States. This collaboration promises to deliver branded calls featuring logos and rich content across the nation's top three wireless carriers, enhancing the authenticity and security of voice communication.
The Need for Secure Communication
In today’s fast-paced digital environment, phone calls remain paramount for effective communication, particularly for sensitive matters. Enterprises are encouraged to leverage branded calling to foster long-term brand loyalty and boost customer engagement. This initiative is crucial, especially for financial services, which are witnessing an alarming increase in fraudulent activities threatening their reputation and customer trust.
Understanding Branded Calling
Branded calling is a game-changing approach that allows businesses to present their name, number, and logo on the recipient's mobile display, all while utilizing a secure authentication system. This enhances the likelihood that recipients will answer calls, which is essential for driving consumer trust and mitigating fraud.
Partnership Achievements and Milestones
After two years of dedicated work together, First Orion, TNS, and TransUnion have achieved significant milestones in the branded calling sector:
- Over 4,500 U.S. businesses, including 15% of Fortune 500 companies, have adopted branded calling solutions.
- The partnership has successfully delivered over 3.7 billion branded calls this year, targeting five billion by the end of the year.
- The services cover a substantial network reaching over 300 million consumers throughout the U.S.
- More than 250,000 businesses and 22 million phone numbers have been registered in the network.
Addressing Robocall Concerns
According to industry reports, robocall scams are projected to cost consumers significantly. The implementation of frameworks such as STIR/SHAKEN and a wide rollout of branded calling solutions are anticipated to disrupt the operations of these fraudulent actors. The partnership has played a pivotal role in establishing the standards that enable this important evolution in U.S. telecommunications.
Expanding Reach and Impact
The incorporation of logos in branded calls is set to broaden the reach of these solutions, driving awareness and adoption among more businesses and consumers. As the rollout progresses, First Orion, TNS, and TransUnion are committed to continually enhancing the calling experience.
Commitment to Brand Safety
First Orion, a leader in the communication branding sector since 2008, has established itself as a trusted partner for numerous Fortune 500 companies and major U.S. carriers. The company focuses on improving client interactions by allowing enterprises to personalize their calls with their branding. This not only aids in revenue generation but also provides crucial analytics to optimize calling strategies.
About the Companies
First Orion has consistently innovated in the telecommunication field, focusing on enhancing call security and branding effectiveness. Their solutions allow enterprises to engage their customers effectively while providing protection against fraud.
Transaction Network Services (TNS) leads the market in call identification and mitigation technology, offering a comprehensive framework to secure communication channels. Its extensive analytics and protection measures benefit carriers and businesses alike.
TransUnion (NYSE: TRU), a global leader in data and analytics, strives to empower consumers and businesses to transact with confidence by providing meaningful insights and tools for effective decision-making.
Frequently Asked Questions
What is branded calling?
Branded calling allows businesses to display their name, number, and logo on the recipient’s mobile device, enhancing recognition and trust.
How does this partnership benefit consumers?
This partnership improves call authenticity and security, reducing fraudulent activities and enhancing the overall calling experience.
What milestones have been achieved in branded calling?
The partnership has registered over 4,500 businesses and delivered billions of branded calls, signaling a strong uptake in the market.
What companies are involved in this initiative?
First Orion, TNS, and TransUnion are the key players in this innovative partnership, each contributing their expertise to enhance branded calling.
Why is branded calling important for businesses?
Branded calling is essential for building consumer trust, improving engagement, and protecting brands from fraud, making it a vital tool for businesses.
