Firehouse Subs Expanding to Australia with Ambitious Plans
The beloved sub sandwich chain, Firehouse Subs, is setting its sights on Australia, planning to open 165 restaurants over the next decade. Known for its hearty portions and exceptional service, this American brand is poised to make a significant impact in the Australian food market.
A Strategic Partnership for Growth
Retail Food Group (RFG), Australia's largest multi-brand retail food franchisor, will spearhead the introduction of Firehouse Subs into the Australian market. With aspirations for the brand to become the predominant sandwich choice in the country, the first restaurant is scheduled to open in Southeast Queensland in late 2025.
A Legacy of Flavor and Quality
Since its inception in Florida in 1994 by two former firefighter brothers, Firehouse Subs has gained recognition for its made-to-order sandwiches, crafted from premium meats and cheeses sliced fresh daily. The brand's commitment to quality food and customer satisfaction has consistently placed it at the forefront of consumer preferences in the United States.
Significant Market Entry
This venture marks Firehouse Subs’ entry into the Asia-Pacific region, facilitated by a development and franchise agreement with RFG. RFG operates popular brands in the market, including Gloria Jeans Coffees and Donut King, establishing a strong foundation for Firehouse Subs’ success in Australia.
Excitement Around the Expansion
Thiago Santelmo, President of RBI International, expressed enthusiasm about this expansion. He emphasized the importance of their collaboration with RFG, stating that their local knowledge will be vital in ensuring that customers receive the best possible experience.
Meeting Market Demand
The CEO of RFG, Matt Marshall, highlighted the potential of the A$1.7 billion sandwich market in Australia and characterized the arrival of Firehouse Subs as a thrilling addition to its portfolio. He believes the quality and flavors of Firehouse Subs are unmatched in Australia, creating a unique culinary experience for customers.
Career Opportunities on the Horizon
The planned launch of Firehouse Subs in Australia is set to generate numerous job opportunities across various sectors, including construction, supply chain management, and restaurant staffing. This growth is anticipated to create thousands of roles over the next ten years, benefiting the local economy immensely.
A Rich Product Offering
Firehouse Subs’ menu features an array of signature sandwiches, such as the Hook and Ladder and Firehouse Italian, which are made to satisfy even the heartiest appetites. As RFG prepares for the opening of 15 company-owned restaurants within the next three years, it lays the groundwork for future franchising opportunities starting in the fourth year.
About Firehouse Subs
Firehouse Subs is more than just a restaurant chain; it embodies a passion for quality food and community service. Established in Jacksonville, Florida, the brand has over 1,300 locations across the U.S., Canada, Switzerland, Mexico, and beyond. Their mission includes supporting public safety initiatives through the Firehouse Subs Public Safety Foundation, proving their commitment to not only serving delicious food but also making a difference in communities.
About Retail Food Group
RFG is a renowned food and beverage company situated in Queensland, recognized for its ownership of several iconic food brands. As the largest multi-brand retail food franchisor in Australia, RFG holds the exclusive rights to develop Firehouse Subs restaurants in the country, with the first location expected to open soon. The company continues to thrive in the industry, contributing to the high-quality food landscape in Australia.
Frequently Asked Questions
What is the main goal of Firehouse Subs in Australia?
Firehouse Subs aims to open 165 restaurants in Australia over the next decade and become the top sandwich choice in the country.
Who is partnering with Firehouse Subs for this expansion?
Retail Food Group (RFG) is collaborating with Firehouse Subs for its launch and expansion in Australia.
When is the first Firehouse Subs restaurant expected to open in Australia?
The first restaurant is planned to open in late 2025 in Southeast Queensland.
What types of job opportunities will the expansion create?
Thousands of job opportunities will emerge across construction, supply chain, and restaurant management and staff roles.
What is unique about Firehouse Subs' menu?
Firehouse Subs offers made-to-order sandwiches packed with high-quality meats and cheeses that are loaded with flavor and freshness.
