FIJI Water Appoints Alexandre Zigliara as President
FIJI Water, renowned as America's top premium imported bottled water, recently announced the appointment of Alexandre (Alex) Zigliara as its new president. This leadership change, set to take effect shortly, brings an exciting era for FIJI Water as it continues to lead in the bottled water sector.
Zigliara's Impressive Track Record
With more than twenty years of executive experience in various global markets, Zigliara is noted for his expertise in consumer-packaged goods. His career spans over 40 countries across five continents, where he has demonstrated remarkable strategic and operational capabilities. Before joining FIJI Water, he held several high-profile positions, such as the CEO of Clif Bar & Company, where he successfully integrated Clif Bar into Mondelez International.
A History of Transformational Leadership
Zigliara's most recent achievement was with MrBeast Feastables, which he guided to become the fastest-growing snack brand in the United States. His significant tenure at The Coca-Cola Company allowed him to rise through the ranks, assuming various leadership roles that spanned North America and Europe, ultimately becoming President of Coca-Cola Italy.
Support from The Wonderful Company
Stewart Resnick, President and Chairman of The Wonderful Company, which owns FIJI Water, expressed enthusiasm over Zigliara's appointment. He highlighted the tremendous opportunity ahead for FIJI Water, emphasizing Zigliara’s vision and proven track record in driving growth and innovation within the beverage industry.
Commitment to Sustainability
FIJI Water places a strong emphasis on sustainability and community support through its FIJI Water Foundation. Since its establishment, the foundation has invested over $20 million into education, health resources, and sustainability projects that benefit local communities in Fiji. Under Zigliara’s leadership, the commitment to these meaningful initiatives will undoubtedly strengthen.
Innovative Product Offerings
FIJI Water continues to lead with an impressive range of products that cater to various consumer preferences. The brand's unique square bottle design, combined with its perfectly balanced pH of 7.7 and higher electrolyte content compared to other premium brands, sets it apart in the market.
Legacy of Excellence
Established in 1996, and acquired by Lynda and Stewart Resnick in 2004, FIJI Water has become synonymous with quality. It is often associated with celebrities and is a preferred choice at high-profile events, thanks to its coveted status and smooth taste. The transition to using 100% recycled plastic for its most popular bottle sizes is a testament to FIJI Water's dedication to environmental stewardship.
Looking Ahead
As Zigliara settles into his role, he reflects on the privilege of joining a brand with such a prestigious reputation worldwide. He expresses an eagerness to build on the successes already achieved, fostering a collaborative relationship with The Wonderful Company’s esteemed brand portfolio.
Frequently Asked Questions
What experience does Alexandre Zigliara bring to FIJI Water?
Zigliara has over two decades of leadership experience in major consumer brands, including significant roles at The Coca-Cola Company and Mondelez International.
When will Alexandre Zigliara officially begin his role?
Zigliara is set to take on his responsibilities as president effective December 1, 2025.
What initiatives does FIJI Water support through its foundation?
The FIJI Water Foundation focuses on community development through education, health, and environmental sustainability projects
How does FIJI Water ensure sustainability in its packaging?
FIJI Water has transitioned nearly 70% of its bottle volume globally to 100% recycled plastic for its best-selling sizes.
Why is FIJI Water popular among celebrities?
FIJI Water's premium image, quality, and association with high-profile events contribute to its celebrity following.
