Where Fashion Meets Music: TME’s NYFW 2024 Takeover
The Model Experience (TME) is bringing a two-day fashion-and-music festival to the Armory Arena for NYFW 2024, and the energy’s already building. Chart-topping artist GloRilla—known for electric performances and undeniable crowd control—will set the tone on day one, opening the festival with the kind of stage presence that fills a room fast. She’ll be joined by YouTube favorite Ar’mon Warren, whose following and live charisma make him a natural fit for the moment.
A Lineup Built for Two Electric Days
Day two keeps the momentum going with rising star Lola Brooke and emerging artist Keno, both carving out space with fresh sounds and a sharp point of view. MTV’s Margie Plus will host, threading the shows and performances together so the pace never slips. Across both days, the festival pairs live sets with runway moments, inviting the audience to move from beat to silhouette, look to look.
Designers in the Spotlight
On the fashion side, the runway will feature collections from Joe Moses of Cote Ouest, IFlyUniverse, SpiritHoods, By A Guy, and Street Dream Apparel. Expect distinctive signatures and clean statements—pieces that nod to what’s current while holding their own on the catwalk. Each designer brings a different edge, which means the shows land not as repeats, but as chapters in the same story.
Curlshow™ Presents Hands-On Style Perks
Guests can also step into special activations from Curlshow™, a festival sponsor. Think curated styling moments, conversations around what’s trending now in hair, and complimentary product drops throughout the event. It’s a chance to try, test, and walk away with something useful—no hard sell, just access.
Women at the Center
TME’s throughline is clear: lift up women shaping both fashion and music, and do it with intention. Founder Ashley Covarrubias has long pushed for inclusivity and space-making in the industry, and that focus shows up again this year. Alongside the shows and performances, the festival will present the “Key to Fashion Week,” a ceremony created to recognize people whose work strengthens the community and keeps the culture moving.
Community Acknowledgment and Impact
This year’s honorees include Stephanie McGraw, founder and CEO of We All Really Matter—an acknowledgment that spotlights service, consistency, and care. By naming leaders who change real lives, TME underlines its belief that a fashion week can do more than entertain; it can gather, thank, and inspire.
A Track Record That Keeps Delivering
TME has earned its place by bridging runway and stage, collaborating over time with names like Def Jam and ADIDAS. The result is an immersive atmosphere: vivid performances, strong looks, and a curated soundtrack that complements each walk. That balance—music in step with the clothes—remains the heartbeat of this year’s festival.
In short, it’s a simple promise: two days, one room, and the ongoing conversation between sound and style.
Frequently Asked Questions
What is The Model Experience (TME)?
TME is a platform and festival that pairs runway shows with live music, giving emerging and established talent room to be seen, heard, and remembered in the same space.
Who’s performing and hosting at NYFW 2024?
GloRilla opens day one with Ar’mon Warren, while day two features Lola Brooke and Keno. MTV’s Margie Plus hosts the festival, keeping the flow tight between sets and shows.
Where is the festival taking place?
The NYFW 2024 edition of The Model Experience will be held at the Armory Arena.
What can I expect on-site?
Live performances, runway shows, a full bar, local vendors, and hands-on experiences from Curlshow™—including complimentary products and curated styling activations.
How does TME support women and the wider community?
TME centers women across fashion and music and honors community leadership through its “Key to Fashion Week” ceremony. This year includes recognition of Stephanie McGraw, founder and CEO of We All Really Matter.
