Celebrating 25 Years of Themed Entertainment Excellence
Falcon’s Beyond Global, Inc. (Nasdaq: FBYD) is excited to celebrate a significant milestone, the 25th anniversary of its Falcon’s Creative Group division. This Orlando-based company has been a trendsetter in themed entertainment experiences since its establishment in 2000. Founded by CEO Cecil D. Magpuri and his wife Marty, this journey began under the name Falcon’s Treehouse. Over the years, the company has transformed into a comprehensive creative design firm known for its innovation.
The Evolution of a Creative Powerhouse
From its origin as a three-person team to its current stature of over 200 talented team members, Falcon’s Creative Group has consistently exceeded expectations. Initial ambitions to grow modestly into a larger office space have blossomed into a powerhouse with ambitious projects inspiring themed attractions worldwide.
Falcon’s Creative Group expanded its offerings to encompass a wide array of design services, including master planning, attraction design, digital media, and licensing. To date, the company has successfully designed and delivered themed experiences valued at over $120 billion, reaching audiences in 27 countries.
A Legacy of Collaboration and Greatness
With a strong focus on collaboration, Falcon’s has teamed up with esteemed clients such as Walt Disney World, SeaWorld Parks & Entertainment, and even collaborated with intellectual property giants like Marvel and National Geographic. This cross-industry partnership has enriched their portfolio, reflecting their commitment to creating visually stunning and engaging entertainment experiences.
“Having started with Falcon’s nearly two decades ago, it’s incredible to witness our growth and the creative heights we have achieved,” said Yvette Whittaker, the Chief Corporate Officer. Her journey from the very beginning is a testament to the dedication lurking within the company’s fabric.
Remarkable Projects and Experiences
Over the years, Falcon’s Creative Group has brought to life various ground-breaking projects that push the boundaries of themed entertainment:
- Aquarabia: Saudi Arabia’s first water theme park in the ambitious Qiddiya City project promises to be an immersive experience that aligns with the country’s focus on entertainment.
- Heroes and Legends: This immersive storytelling experience at Kennedy Space Center Visitor Complex celebrates the rich history of NASA and its pioneers.
- Becoming Jane: An award-winning exhibition for National Geographic, showcasing the life and impact of Dr. Jane Goodall through interactive and multimedia experiences.
- IMG Worlds of Adventure: Upon its opening, it was recognized as the largest indoor theme park in Dubai, filled with attractions based on popular characters from Marvel and more.
- Dragon’s Treasure: A 360-degree dome theatre experience that captivates guests at City of Dreams resort and casino in Macau.
Acknowledgment and Recognition
Falcon’s Creative Group’s dedication to excellence has not gone unnoticed. The firm has garnered numerous awards from prestigious organizations in the entertainment industry, which speak volumes about the quality of their work.
Expanding Horizons and Future Aspirations
With the global theme park industry expanding, Falcon’s Creative Group has recognized the potential for growth and innovation. In February 2024, the company relocated to a new headquarters and opened an office in Manila, Philippines. This move highlights Falcon’s commitment to enhancing its global footprint and improving service delivery for numerous international projects.
“The opening of our Philippines office is a personal dream realized,” Magpuri expressed. “We look forward to harnessing local talents and integrating their passion and creativity into our global projects.”
Embracing the Future
As Falcon’s Beyond continues its journey into the ever-evolving experience economy, its vision remains steadfast on reshaping how audiences engage with content. The company’s innovative drive ensures that it remains at the forefront of storytelling and design in themed experiences.
About Falcon’s Beyond
Falcon’s Beyond is an innovator in immersive storytelling, standing at the intersection of technology, content, and experience. The company operates through three key business units, including Falcon’s Creative Group, Falcon’s Beyond Destinations, and Falcon’s Beyond Brands, which work to activate intellectual properties across various formats seamlessly.
Frequently Asked Questions
What does Falcon’s Creative Group focus on?
Falcon’s Creative Group specializes in master planning, experiential design, and project management for themed entertainment experiences.
Who founded Falcon’s Creative Group?
The company was founded by Cecil D. Magpuri and his wife Marty as Falcon’s Treehouse in 2000.
What notable projects has Falcon’s completed?
Some notable projects include Aquarabia, Heroes and Legends, and IMG Worlds of Adventure, among others.
How many employees does Falcon’s Creative Group have?
The company has grown to include over 200 team members, contributing to its expansive project portfolio.
Where is Falcon’s Beyond headquartered?
Falcon’s Beyond is headquartered in Orlando, Florida, with a new office in Manila, Philippines.
