F1® Arcade Opens at The Interlock, a Premier Destination
In a significant development, Armada Hoffler (NYSE: AHH) has completed a lease agreement with F1® Arcade, marking the arrival of the world’s first Formula 1® hospitality brand at The Interlock. This new venture occupies over 15,000 square feet of vibrant space in Atlanta’s West Midtown, achieving a remarkable 99% occupancy rate for retail leases at the property.
Transforming The Interlock with Unique Experiences
The addition of F1® Arcade is set to transform The Interlock into an entertainment hub, designed to provide a rich social experience for both locals and tourists. This venue promises to offer an exhilarating mix of high-energy entertainment alongside a variety of dining options, all inspired by the excitement of Formula 1 racing. With state-of-the-art simulators, visitors can immerse themselves in the thrill of racing and engage in an interactive atmosphere.
CEO's Enthusiasm for New Partnership
Shawn Tibbetts, the Chief Executive Officer and President of Armada Hoffler, expressed his excitement: “We are thrilled to welcome F1® Arcade to The Interlock. F1® Arcade is unique to the market and complements our existing line-up of tech-infused, immersive experiences. The Interlock will continue to be a top destination in Atlanta.” This reflection showcases the company’s commitment to enhancing the local entertainment scene.
Key Features of The Interlock
The Interlock stands out as a premier mixed-use development that features a contemporary blend of office spaces and retail environments. It is recognized for its stunning architectural design, vibrant amenities, and prime location, gaining traction as a must-visit destination in West Midtown. With the introduction of F1® Arcade, the property further solidifies its role as a key player in Atlanta’s evolving urban landscape.
Culinary Delights at F1® Arcade
Guests at F1 Arcade can indulge in a diverse menu featuring globally inspired dishes. Diners will enjoy delicacies ranging from Wagyu Beef Sliders and Ahi Tuna Tostadas to elaborate Seafood Towers. The venue’s bar will serve as a captivating centerpiece, offering an extensive range of beverages spanning from signature cocktails and fine wines to craft beers and ciders. For those opting for non-alcoholic options, F1 Arcade also provides delightful ‘Designated Drivers’ mocktails, ensuring inclusivity without compromising flavor.
Expansion into the Southern Market
F1® Arcade's expansion into Atlanta follows successful launches in cities like Boston and Washington D.C. Liz Norris, Launch Lead at F1 Arcade, shared her excitement about this new chapter. “Known for its rich sports and food scene, Atlanta is a perfect fit for the next phase of F1 Arcade's growth. Southern fans will put their racing skills to the test on the world’s most iconic tracks, all while enjoying top-tier food and drinks in a thrilling atmosphere,” she mentioned.
A Collaborative Effort
The successful lease agreement was facilitated through the efforts of Drew Lewis and Alan Shaw of The Shopping Center Group, who represented Armada Hoffler, while Robert Johnson with Emerging Concepts represented F1 Arcade in the transaction.
About Armada Hoffler
Armada Hoffler (NYSE: AHH) is a vertically integrated real estate investment trust (REIT) founded in 1979 by Daniel A. Hoffler. With over four decades of expertise in developing, building, and managing top-quality office, retail, and multifamily properties, Armada Hoffler is focused primarily on the Mid-Atlantic and Southeastern United States. The company also provides general construction and development services to third-party clients and develops properties that contribute to its stabilized portfolio.
Contact Information
Contact:
Chelsea Forrest
Armada Hoffler
Vice President of Corporate Communications and Investor Relations
Email: CForrest@ArmadaHoffler.com
Phone: (757) 612-4248
Frequently Asked Questions
What is F1 Arcade?
F1 Arcade is the world’s first Formula 1® hospitality brand offering entertainment experiences inspired by racing, including simulators and themed dining.
Where is F1 Arcade located?
F1 Arcade is situated within The Interlock, a mixed-use development in West Midtown, Atlanta.
What makes The Interlock special?
The Interlock is known for its modern design and amenities, quickly establishing itself as a key destination for entertainment and retail.
What types of food can visitors expect at F1 Arcade?
Visitors can enjoy a range of globally inspired dishes and unique cocktails at F1 Arcade, including both alcoholic and non-alcoholic options.
Who represented Armada Hoffler in this lease deal?
Drew Lewis and Alan Shaw from The Shopping Center Group represented Armada Hoffler during the lease negotiations with F1 Arcade.
