Extu and Dell Technologies Celebrate DemandXpert Program Success
Extu, a leading provider in channel marketing, and Dell Technologies are excited to showcase the phenomenal outcomes from the DemandXpert Program. This innovative initiative was crafted to enhance awareness and drive demand for Dell's Monitors and PC ecosystems through select partners across the EMEA region. A testament to their successful collaboration, the program has achieved an impressive 88% year-over-year revenue growth for participating partners.
A Milestone in Channel Marketing
The DemandXpert Program recently garnered two prestigious awards at the B2B Marketing Awards, securing both Gold for the "Best Channel Marketing Initiative" and Silver for the "Best International Campaign." These accolades are not only a recognition of the program’s successful execution but also reflect the exceptional standard it has set for others in the B2B marketing industry.
The Power of Collaboration
“Winning Gold in Channel Marketing at such esteemed awards was a thrilling acknowledgment for all involved! The program has resulted in 100% partner participation and significant revenue growth,” shared Jack Wickham, International Client Director at Extu. This sentiment is echoed by participating partners who expressed gratitude for Extu's ability to streamline their marketing efforts while achieving considerable outcomes.
Transformative Impact on Partners
One partner commented on the transformational nature of the program, stating, "This program has completely changed our marketing approach. The resources and support from Extu and Dell have directly contributed to our growth and strengthened our client relationships." This partnership has enabled partners to access localized, engaging campaigns that resonate with their customer bases.
Continental Reach and Engagement
The program was strategically rolled out across the EMEA region, with Extu providing marketing consultants fluent in local languages, ensuring campaigns were both culturally relevant and effective. “We are thrilled that, through this program, we’ve effectively engaged over 92,000 small and medium businesses monthly, spanning 16 diverse countries in EMEA,” stated Larissa Athey, Senior Marketing Manager EMEA at Dell Technologies.
Campaigns that Resonate
The success of the DemandXpert Program is reflected in its ability to deliver valuable content, including industry trends and product updates, which fosters strong engagement and measurable marketing ROI. Since its initiation, campaigns created in collaboration with Extu have notably increased attach rates across various target products.
About Extu
Extu is renowned for its innovative channel marketing solutions catering to mid-market companies across several sectors, including automotive and IT. They focus on empowering clients to achieve measurable growth and improve channel performance.
About Dell Technologies
Dell Technologies is committed to enhancing organizations' operational capabilities with leading-edge IT solutions. Their dedication to providing comprehensive services positions them as pioneers in driving technological advancements that contribute positively to business growth and societal progress.
Frequently Asked Questions
What is the DemandXpert Program?
The DemandXpert Program is a channel marketing initiative developed by Extu and Dell Technologies to increase awareness and demand for Dell products across the EMEA region.
How much revenue growth did the DemandXpert Program achieve?
The program reported an impressive 88% year-over-year revenue growth for its participating partners.
What awards did the DemandXpert Program win?
It won Gold for "Best Channel Marketing Initiative" and Silver for "Best International Campaign" at the B2B Marketing Awards.
How many businesses were engaged through the DemandXpert Program?
The program engaged over 92,000 small and medium businesses each month across 16 countries in the EMEA region.
What does Extu specialize in?
Extu specializes in innovative channel incentive and marketing technology solutions focused on driving growth for mid-market companies.
