A New Era in Game Advertising
In an exciting collaboration, Super League and Advertising Week have introduced the first-ever Gaming Summit at Advertising Week New York. This groundbreaking forum is designed to highlight the intersection of media and gaming, bringing crucial conversations about brand innovation and next-gen consumer engagement to the forefront.
The Rise of Playable Media
With an estimated 3.5 billion gamers globally, brands are beginning to recognize the immense potential of reaching this vast audience. Despite this large demographic, a recent study indicates that only 5% of advertising spend is targeted at engaging gamers. The Gaming Summit aims to address this gap and showcase the importance of integrating gaming into brand strategies.
What to Expect at the Summit
The Gaming Summit promises to be a high-energy event filled with insights and practical guidance for marketers eager to dive into this burgeoning sector. Taking place from October 6 to 9, the summit will feature sessions covering a variety of topics including:
Understanding Gamer Expectations
Marketers will uncover what gamers expect from brands, focusing on audience-first insights that drive campaign success. By understanding consumer preferences, brands can tailor their approach to resonate better with gaming audiences.
The Role of Gaming in Media Strategies
This session will explore how gaming integrates into broader media strategies, including social media, connected TV, and digital advertising. Recognizing the media mix of the gaming landscape is essential for marketers looking to be effective.
Integrating Gaming into Marketing Funnels
Marketers will learn how to incorporate gaming into their full-funnel marketing strategies—from raising awareness to driving measurable results. This holistic approach ensures that brands leverage the benefits of gaming throughout the entire consumer journey.
Decoding the Gaming Landscape
With discussions around user-generated content, esports, and emerging technologies like AI, attendees will get a comprehensive overview of the current gaming climate and future trends.
Statements from Industry Leaders
Rhiannon Apple, SVP of Client Services at Super League, shared insights on the significance of the summit: "This is the moment for gaming to have its seat at the main stage of advertising. Marketers are no longer questioning their presence in gaming; they are seeking out ways to excel, and this summit will provide those answers."
Additionally, Lance Pillersdorf, founder of Advertising Week, expressed enthusiasm about the partnership: "We're thrilled to partner with Super League on the Gaming Summit, showcasing this innovative area that offers marketers unparalleled value. Together, we're committed to equipping them with the necessary tools for success in gaming."
Why Attend the Gaming Summit?
For brands aiming to connect with their gaming audience on a deeper level, the AWNewYork Gaming Summit will offer actionable insights, opportunities to network with key decision-makers, and the chance to engage with creators and gaming platforms. This summit is about unlocking the potential of gaming within the media landscape, understanding its cultural impact, and establishing a brand presence in an environment that is both contemporary and immersive.
About Super League
Super League (SLE) is redefining how brands interact with consumers through its innovative use of playable media. With a blend of advertisements, content, and interactive experiences, Super League ensures that brands not only reach their audience but engage them in meaningful ways across mobile games and major immersive platforms. This unique approach helps brands stand out in today's crowded market, fostering loyalty and impactful connections.
About Advertising Week
Advertising Week is an international gathering for the marketing, advertising, technology, and brand sectors. It facilitates networking opportunities, thought leadership sessions, and discussions focused on critical industry trends. Events are held in major cities worldwide, bringing together professionals to share insights and drive the conversation forward.
Frequently Asked Questions
What is the Gaming Summit?
The Gaming Summit is a collaborative event between Super League and Advertising Week, aimed at exploring the intersection of gaming and advertising.
When is the Gaming Summit taking place?
The Gaming Summit will occur from October 6 to 9 during Advertising Week New York.
Why should brands participate in the Gaming Summit?
Brands will gain valuable insights and strategic frameworks essential for engaging the gaming audience effectively.
Who is Super League?
Super League (SLE) is a leader in connecting brands with consumers through playable media in the gaming sector.
What can attendees expect at the Summit?
Attendees can look forward to insightful sessions and networking opportunities tailored to enhancing brand strategies in the gaming arena.
