FITUR 2026: A Landmark Event for Tourism Innovation
The International Tourism Trade Fair is set to take place from January 21 to 25 at IFEMA, reinforcing its leadership with Hall 12 as the central hub for tourism innovation. This year, FITUR is raising the bar with an exciting new feature; the Knowledge Hub, which aims to be the epicenter of travel technology.
The Knowledge Hub: A Focus on Travel Technology
During the professional days, Hall 12 will host the Travel Technology area, boasting over a 35% increase in participation compared to last year. More than 100 companies from various countries will participate, showcasing the pivotal role of technology in the tourism sector's evolution. Key players in the industry, such as Amadeus, Travelgate, BeonX, and Duetto, will be present at this dynamic space.
What to Expect at FITUR 2026
International experts will converge in Hall 12 for a series of sessions aimed at sharing knowledge and best practices that are shaping the future of tourism. This initiative reflects FITUR’s dedication to knowledge dissemination and improving technology access for businesses and professionals alike.
The Interactive Experience of the Knowledge Hub
The Knowledge Hub is strategically placed in the southeast of the Trade Fair Centre, offering a direct entrance to FITUR, thus facilitating visitor flow between Halls 4 and 12. This design enhances accessibility and creates a vibrant environment for engaging with the exhibits and activities taking place.
Enhancing Visibility and Impact
This configuration is intended to cultivate a specialized, appealing environment exclusively for tourism professionals, focusing on workdays and showcasing public offerings during weekends across the remaining halls. FITUR’s 46th edition will span across nine halls, highlighting a pioneering showcase of the tourism industry encompassing public and private institutions connected to various aspects of travel and hospitality.
Key Event Features
Hall 3 will highlight offerings from the Americas, while Hall 4 will focus on Europe and FITUR Cruises. Halls 5, 7, and 9 will present offerings from Spain, alongside FITUR LGTB+ events in Hall 9. The Middle East and Africa will be represented in Hall 6, while Hall 8 will focus on Asia-Pacific and Global Business.
Broader Impact on Tourism Development
With a commitment to promoting tourism development that creates a positive impact, FITUR 2026 aims to present a full-spectrum view of the industry’s value chain. This year’s edition promises to be a pivotal opportunity for networking and collaboration among industry professionals.
Frequently Asked Questions
What is FITUR 2026?
FITUR 2026 is the International Tourism Trade Fair taking place at IFEMA, designed to showcase innovations and advancements in the tourism sector.
When will FITUR 2026 take place?
The event is scheduled from January 21 to 25, 2026, in Madrid.
What is the Knowledge Hub?
The Knowledge Hub is a new feature at FITUR 2026, focusing on Travel Technology and featuring over 100 companies from around the globe.
Which companies will be showcased in the Knowledge Hub?
Leading technology companies like Amadeus, Travelgate, BeonX, and Duetto will be among those participating in the Knowledge Hub.
How does FITUR facilitate knowledge sharing?
FITUR encourages knowledge exchange through expert sessions, fostering the sharing of best practices and experiences within the tourism sector.
